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From cargo carriers and roof racks for gear, to
stylish accents, bold add-ons, and protective liners
-VW Accessories for the Atlas Cross Sport boast an
impressive lineup.
As the vehicle makes its way in your dealerships in
CW10, point of purchase (POP) kits will be arriving
early in the week to support the launch of the Cross
Sport. With the POP materials enclosed in your kit,
you should have no problem putting them on your
customers’ radar. Just follow the instructions on
the next page and make sure you and your team are
familiar with your kit’s contents.

Brochures will be arriving shortly after your POP kits later
this week. Not only do they highlight the options available
to your Cross Sport drivers—they also help show how these
awesome accessories can transform their driving
experience on each ride. From roof racks and cargo carriers
to a striking new set of accessory wheels, there is plenty on
these pages for your customers to dig into.
Display these brochures on your literature rack, on the
dashboard of an accessorized Atlas Cross Sport model in
your showroom, and in the glove compartment of those on
the lot to help make sure you’re making the most of this
exceptional sales opportunity. There are 80 brochures
included in this shipment, but you can order more at the
Brand Store using item number: VW20ATLCSACCBRO.
Along with the new POP materials, these brochures can
help maximize your opportunities to talk to customers
about VW Accessories and ultimately help drive more sales.
We also recommend displaying a fully accessorized Atlas
Cross Sport in your showroom—this will help shoppers visualize the exciting potential these accessories
can provide on every ride.

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2. My20 Atlas Cross Sport Monster Mats® with Atlas Logo Launching on
Wednesday 3/4
Volkswagen Accessories is happy to announce that
MY20 Atlas Cross Sport Monster Mats® are launching
on parts.vw.com on Mon, 03/02 and will be live for
dealer ordering in POC on Wed, 03/04.


Monster Mats® with Atlas Logo (3CM06153082V)

Below are other new MY20 Atlas Cross Sport accessories
launching soon…










MuddyBuddy® - Trunk Liner - Black (3CM061161)
Privacy Cover (3CM061167)
Base Carrier Bars (3CM071151)
Remote Start Kit (3CM065760)
Rear Sunshades (3CM064365)
Custom SunShield for Cross Sport (3CM065366)
Hood Deflector - Tinted (3CM072195)
Rear Seat Cover (3CM061678041)
Cargo Divider (3CM017221)

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3. Base Carrier Bars DNET & MSRP Family Reprice-March 1st
VWoA and the Volkswagen Accessories team is committed to competitive pricing.
With your feedback from the Parts Managers Satisfaction Survey, effective on March 1st VWoA has
changed the price of all base carrier bars in the below listing to $210.00 DNET and $299.00 MSRP.
Previously, these accessories have been family priced at $255.50 DNET and $365.00 MSRP. By
realigning our pricing to be closer to the independent aftermarket, we are confident that it will help to
reduce our customer defection and to assist our Volkswagen customers in making their decision to
purchase a genuine Volkswagen Accessory and attachment.
We’ll be supporting this pricing change with Customer and Dealer-facing sell sheets, as well as with
Dealership POP materials, table tents, window clings, and consumer emails. More to come!
We hope you’re as excited about this change as we are. Happy selling!

Part Number

Fitments
Alltrack 2017-2019
5G9-071-151-A
SportWagen 2015-2019
3CN-071-151-B
Atlas 2018-2019
3CN-071-151-A
Atlas 2020
3CM-071-151
Cross Sport 2020
e-Golf 2015-2019
Golf 2015-2019
5G4-071-126
Golf R 2015-2019
GTI 2015-2019
Golf 2010-2014
Golf R 2012-2013
1K0-071-126
GTI 2006-2014
R32 2008
Rabbit 2006-2009
Golf 2015-2017
5G3-071-126
GTI 2015-2017
Jetta 2011-2018
5C6-071-126
Jetta GLI 2012-2018
Jetta Hybrid 2013-2016
Jetta 2019
17A-071-126-A
Jetta GLI 2019
1K9-071-151- -666 SportWagen 2009-2014
Tiguan 2009-2014
5N0-071-126
Tiguan Limited 2017-2018
Tiguan 2009-2017
5N0-071-151
Tiguan Limited 2017-2018
5NL-071-151
Tiguan 2018-2019
7P6-071-151-A
Touareg 2011-2017

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4. New Volkswagen Alternate Transportation Program
February 28, 2020
We are happy to announce that effective March 1st, 2020, the VW Customer Mobility Reimbursement
Program will transition into the all-new Alternate Transportation Program (ATP), which will allow
dealers the opportunity to provide customers with other methods of transportation such as Uber, Lyft,
Dealer Shuttle Service and Public Transportation in addition to Volkswagen loaner/rental vehicles.
Furthermore, the new ATP will no longer have a 3-hour minimum warranty repair requirement.
The Alternate Transportation Program will allot a 6 month budget for Volkswagen Dealers, which will
be calculated individually for each dealership based on their share of volume of the national warranty
repair orders submitted in SAGA from the previous 6 month time period. This budget is recalculated
every 6 months to accommodate business changes at each dealership. The national budget for 2020
has been doubled from the 2019 program. Dealers must stay within their allocated budget in order to
receive reimbursement on Alternate Transportation claims.
To qualify for the Program, dealerships must be at or above the minimum required number of Customer
Mobility loaner vehicles. This prerequisite will be checked at the beginning of every month. Dealers that
are not at the minimum required loaner vehicles will not receive claims approval for ATP during that
month.
To ensure individual dealer budgets are accurately calculated, all dealers must submit Alternate
Transportation claims in SAGA within 30 days of the R.O. completion date. The amount of claims
approved will be deducted from the dealership’s allocated budget every week following the audit trail
payment.
Additionally, we are building a new portal that will reside in After Sales IQ which will contain
dealership’s budget, amount used against budget and qualification information. In the meantime,
please contact your FOM for details on your allocated budget and used amount. Individual dealership’s
budget will be distributed the first week of March.
For more information, please refer to the ATP Warranty Bulletin VWP-20-01 and the ATP Program
Guide to be published on VW Hub the first week of March.
Sincerely,

David M. Durant
Sr. Vice President VW After Sales

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Adrian Rodriguez
Director of Service Business Operations

5. Warranty Freight Audit Communication
PARTS MEMORANDUM
Parts Logistics Attention: Parts Manager
February 27, 2020
In an effort to provide improved service, effective 10/28/2019 VWGoA Parts launched additional
delivery options with added benefits. These services include an expanded more efficient interline
process, extended cutoff times, formal will-call program and lastly additional daily urgent and airfreight
options. We are committed to meeting your needs, and these changes were partly due to your
suggestions and business needs.
As previously communicated, these options also include handling charges and penalties for NonWarranty orders placed as Warranty. Therefore, to ease the transition we are instituting a grace period
on penalties for all Warranty Orders including Warranty REDs on orders placed up to 02/29/2020.
 Please be advised only handling charges still apply during this period and will be charged back to
your dealership.
 Warranty Orders placed after 02/29/2020, both the penalty and handling charges will be
applicable.
Understanding a Warranty Freight Audit
Warranty Freight Audits are performed to verify that part(s) which were ordered for a factory warranty
repair using carrier codes 88 & 89 (warranty prepaid overnight shipping), and warranty RED Orders (RED
Warr.) were used in the repair of the vehicle within a reasonable time, or no more than 30 days from
receipt.
Communication
Two notification attempts are made via email to the Parts Manager at your dealership. If a reply has not
been received within 5 business days of the initial email, a final notice is sent. If there is still no reply
after 2 business days from the final notice being sent, then a chargeback will be issued per the amount
stated on the inquiry form. To ensure we have the correct contact information, please ensure the Parts
Managers contact information is updated on VWHub / Access Audi.
Urgent Daily Warranty (Carrier code 88 & 89) Audits
For orders not found in the SAGA Warranty system, you will be charged a 20% Penalty Fee (No Max) for
Non- Warranty orders placed as Warranty, in addition to a 25% Handling Charge ($250.00 Max).
Example: Part at $400.00 Dealer Cost. Charge back amount will be $180.00 Total.
Example: Part at $5000.00 Dealer Cost. Charge back amount will be $1250.00 Total.

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Warranty RED (RED Warr.) Audits
For orders not found in the SAGA Warranty system, you will be charged a 20% Penalty Fee (No Max) for
Non- Warranty orders placed as Warranty, in addition to a 20% Handling Charge ($250.00 Max).
Example: Part at $400.00 Dealer Cost. Charge back amount will be $160.00 Total.
Example: Part at $5000.00 Dealer Cost. Charge back amount will be $1250.00 Total.
Parts Logistics appreciates your continued interest and support in ways that we can improve our
offerings. If you have further questions, please contact the Warranty Freight Department:
[email protected]
How to place a RED order Warranty vs. Non-Warranty.
Please use caution when placing a RED Order and be sure to select the correct Order Type when
upgrading your order. Non–Warranty REDs have a 20% Handling Fee. RED Orders can only be placed
and upgraded on Daily Orders. The part has to go on backorder, for your order to be upgrade to a RED.
1. Step one after placing a Daily Order. Notice RED Dot, Backorder. Select Drop Down under Order Type.

2. Now select Red Warranty for Warranty Orders and Non-Warranty for all others. The Carrier Code will
automatically change for you.

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6. Attention: Important News Regarding MY2021 Volkswagen Care
Volkswagen Care Installed Option codes for MY2021
Good News - Volkswagen Care continues to help you meet your customer’s individual maintenance
needs by offering you the ability to extend their Carefree Maintenance to 3 years or 30,000 by adding
the VW Care 30 (30,000-mile service) contract to all vehicles via the Care Installed Option (CIO).
The best part – the VW Care Extra (30K) package will continue to be an element of the Service
Retention Bonus VW Care alternative objective for Model Year 2021 vehicles.
As before, these codes will also be available for configuration via the VW Care Preference page in OMD
Web. If the dealership already has Preferences set on the VW Care Preference page in OMD Web they
will automatically be applied to MY 2021 vehicles.
Also, since the eGolf is not covered under the Volkswagen Carefree Maintenance Program, the VW Care
10,000- and 20,000-mile service plans for this vehicle will still be available as well.
Below is the list of the MY 2021 VW Care Installed Option codes and plan pricing:
VW Care Installed Options for MY2021
Installed
Code

Retail Order Guide
Description

CRE

VW Care Electric

CXG

VW Care Gas

CXE

VW Care Electric

CXS

VW Care SUV

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Monroney Label Description
Volkswagen Prepaid Scheduled Maintenance
10K & 20K services for electric vehicle
Volkswagen Prepaid Scheduled Maintenance
30K services for gas vehicle
Volkswagen Prepaid Scheduled Maintenance
30K services for electric vehicle
Volkswagen Prepaid Scheduled Maintenance
30K services for SUVs

Invoice &
MSRP
Pricing
$150
$135
$110
$195

Once a vehicle is tagged with the VW Care Installed Option Code and invoiced, the Volkswagen Care
Management System (VCMS} automatically updates to indicate that the vehicle has a pending installed
VW Care contract. Once the vehicle is reported sold, the system will automatically create the VW Care
contract. Please note that the VW Care Installed Option code will not count towards your Accessories
bonus, nor will the code qualify for hold back.
The Volkswagen Care Program is the only officially endorsed prepaid maintenance program and is an
optional program available to any Volkswagen dealer wishing to enroll.
We strongly encourage your dealership staff to take full advantage of the benefits the Volkswagen Care
Prepaid Scheduled Maintenance Plans provide. If you have any questions, please contact our dedicated
help desk at [email protected] or contact your area SOM or FOM.
Adrian Rodriguez
Director Service Business Operations
Volkswagen of America

697
698
699
700

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