Volkswagen Aftersales
To: Dealer Principals, General Managers, Parts Managers,

Service Managers, Sales Managers

RVP, DRFO, DRSO, ADFO, FOM, SOM, RPAS, WOFS,
RSDM, Service Coaches, QTM

Re: March 10, 2020 – Weekly Communication

Volkswagen Aftersales Department
VWParts&Accessories@vw.com E-mail
3/10/2020 Date

Volkswagen of America, Inc.
2200 Ferdinand Porsche Dr.
Herndon, VA 20171

New 3/10/2020
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All New MIQ on Demand Customer Communications are Here! *NEW…………………………………………2
Open Campaign Call Lists Enhancement *NEW…………………………………………………………………………..4
New Volkswagen Logo Merchandise: Deadline Extended until Friday 3/13 *UPDATE………………….5
March Mania Sale *NEW…………………………………………………………………………………………………………….5
Cross Sport MY20 Accessories Launch Sale End *UPDATE…………………………………………………………..6
MY20 Cross Sport Bumperdillo® & Base Carrier Bars Update *NEW……………………………………………7
MY20 Jetta S DIA Spare Wheel-New NPN (NPN012002)-Live Wed 3/11 *NEW…………………………..8
Offer Extended One Month! – MY20 MDO Package Discount *UPDATE……………………………………….9
Genuine Advantage & CCC® Parts Promote Announcement *NEW……………………………………………10

Previously Communicated
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Atlas Cross Sport POP & Brochures…………………………………………………………………………………………..13
My20 Atlas Cross Sport Monster Mats® with Atlas Logo Launching on Wednesday 3/4…………….15
Base Carrier Bars DNET & MSRP Family Reprice-March 1st……………………………………………………….16
New Volkswagen Alternate Transportation Program…………………………………………………….............17
Warranty Freight Audit Communication…………………………………………………………………………………..18
Attention: Important News Regarding MY2021 Volkswagen Care…………………………………………….20

CONFIDENTIALITY NOTICE: THIS MESSAGE IS INTENDED ONLY FOR THE USE OF THE INDIVIDUAL OR ENTITY TO WHICH IT IS ADDRESSED, AND MAY
CONTAIN INFORMATION WHICH IS PRIVILEGED, CONFIDENTIAL AND EXEMPT FROM DISCLOSURE UNDER APPLICABLE LAW. IF THE READER OF THIS
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RECIPIENT, YOU ARE NOTIFIED THAT ANY DISSEMINATION, DISTRIBUTION OR COPYING OF THIS MESSAGE IS STRICTLY PROHIBITED. IF YOU HAVE
RECEIVED THIS COMMUNICATION IN ERROR, PLEASE NOTIFY THE SENDER IMMEDIATELY

NEW 3/10/2020

1. All New MIQ On Demand Customer Communications are Here! *NEW

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2. Open Campaign Call Lists Enhancement *NEW

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3. New Volkswagen Logo Merchandise: Deadline Extended until Friday 3/13
*UPDATE
New Year. New Logo.
With the corporate rebrand launching CW15,
get your dealership ready with a selection of Dealer
personalized products with the new Volkswagen
logo.
We have everything you need to get started: team-wear, dealer essentials, giveaways, and items for the
car. Place your order by Friday, March 13th.
Order Online: Click Here
Download Order Form: Click Here

4. March Mania Sale *NEW

New markdowns. New Price Cuts
Select items are now discounted up to 40% OFF. Shop now while supplies last. *
* Online purchases only. Discount applied before taxes and shipping.
May not be combined with other offers. Not redeemable for advertised specials, previous purchases,
or cash. Sale price applies online only, not valid in-dealership.
Order Online: Click Here
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5. Cross Sport MY20 Accessories Launch Sale End *UPDATE

Thank you for participating in the Cross Sport Accessories Launch Sale.
We’re looking forward to seeing all of the accessories installed on showroom vehicles!
Shipping and crediting has started. Further updates will be sent to the field teams.
Thank you,
Your Volkswagen Accessories Team

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6. MY20 Cross Sport Bumperdillo® & Base Carrier Bars Update *NEW
No room for a Bumperdillo®
this time…
There’s not enough rear
bumper on the Cross Sport to
put a Bumperdillo, see the
photo to the right.
We were disappointed too.
We will be launching a paint
protection film later this year
since there’s no option for
Bumperdillo, ETA TBD.
Base Carrier Bars (3CM071151)
Unfortunately the Base Carrier Bars aren't available for order yet. We're waiting on an ETA and were not
able to include it into the Accessories Launch Sale. When we have a firm ETA we'll let the field teams
know and put communications here into the weekly newsletter. We're pressing them hard to have
these for you ASAP!
Accessories that are available for MY20 Atlas Cross Sport
Link to all active parts on the catalog: Click Here

List of active and orderable accessories include (but not limited to):
Aluminum Side Steps (3CN071691DML)
Enhanced Rear View Mirror with HomeLink® (000072548B)
Remote Start Kit - Extended Range Package (000065760)
Heavy Duty Trunk Liner with CarGo Blocks (3CM061166469)
MojoMats® with Atlas Logo (3CM061370WGK)
Monster Mats® with Atlas Logo (3CM06153082V)
MuddyBuddy® FloorLiner™ (3CN061541DDSP)
Splash Guards (3CM075111, 3CM075101)

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7. MY20 Jetta S DIA Spare Wheel-New NPN (NPN012002)-Live Wed 3/11
*NEW
Below is the parts listing for the MY20 Jetta Spare Wheel applicable for S trims equipped from the
factory with Roadside Assist Mobility Kits that include a bottle of tire fix and an air pump. For customers
wanting to add the convenience of a spare wheel & tire, we have created a base kit that includes:

MY20 Jetta S Spare Tire Kit (NPN012002)
Description
Steel wheel (3.5J X18H2 ET25 5/112)
Foam Tool Box
Wheel bolt wrench
Jack
Jack Lever
Rubber valve stem

Part Number
5Q0-601-027-BT-03C
5GM-012-115-L
4D0-012-219-A
5C0-011-031-B
5Q0-011-221
839-601-361

DNET
MSRP
$46.27 $66.10
$21.00 $30.00
$24.50 $35.00
$28.00 $40.00
$7.00 $10.00
$1.56
$3.12
$128.33 $184.22

DLR Margin%
30%
30%
30%
30%
30%
50%
30%

Recommended Labor Time: 100 TU (1hr)

This kit requires: 125/70R18 tire. The tire must be sourced locally and is not included in this kit.
The following is included with MY20 Jetta S and must be re-used to complete the spare tire kit
installation: Dust cap hook (6X0012243), screw driver (8Z0012255), towing hook (8K0805615A) and
retaining bolt (1K0803899D).
NPN will be live for ordering in POC on Wed, 03/11 and live in the catalog on Mon, 03/09.
Catalog link: Click Here

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8. Offer Extended One Month! MY20 MDO Package Discount *UPDATE

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9. Genuine Advantage & CCC® Parts Promote Announcement *NEW
Dear Volkswagen Parts Managers,
Volkswagen of America is committed to ensuring that collision repairs meet factory standards by using
Genuine Volkswagen parts. To that end, we are pleased to expand the Genuine Advantage program to
the CCC® True Parts Network. VWoA has concluded a six month pilot of Genuine Advantage in CCC® True
Parts Network. During the pilot, participating dealers experienced both growth in parts sales and an
increase in market share for Genuine Advantage parts. As a result, we are opening the program up to any
dealers to participate.
Dealers interested in enrolling in CCC True Parts Network
1) Complete the enrollment agreement below return the agreement to your Wholesale Operations Field
Specialist
or extern.Michael.Cuffe@vw.com
2) Contact CCC sales team at 855.874.4404
3) Click on the link below to register for the webinar
Dealers currently enrolled in the Genuine Advantage CCC True Parts Network Pilot.
1) No need to sign the enrollment agreement again
2) Please note we have updated our terms and conditions within the enrollment agreement below
3) Please attend a webinar as a refresher

Webinar Registration - Click Here
CCC® will be hosting multiple webinars. Please see the link for webinar dates. These webinars will cover
program details, benefits, and next steps.

The extension and expansion of Genuine Advantage to the CCC® True Parts Network to all Dealers is
another way of showing how the Volkswagen Wholesale Team is committed to helping you grow your
parts business. Please be sure to engage your shops and your sales team.

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Volkswagen of America
CCC® Promote
DEALER ENROLLMENT AGREEMENT
OVERVIEW
Volkswagen of America’s After Sales department is expanding the Genuine Advantage price program to
the CCC® True Parts Network. The goal of this program is to help Volkswagen Dealerships sell more
parts were we face aftermarket competition and ultimately converting those parts to Genuine
Volkswagen parts. With CCC® Promote, enrolled dealers on the CCC® Parts platform will have the
opportunity to present Genuine Advantage pricing to their collision repair facility customers for select
parts on collision estimates written through the CCC One® platform.
Genuine Advantage pricing will be offered 1) up-front at the time that the estimate is written for select
Genuine Advantage parts as well as 2) at the time of parts procurement. In both cases, the pricing
offered to the customer will be automated which can save time and help generate better customer
service. Reimbursement for Genuine Advantage parts sales will be paid out to Dealers monthly
following the same cadence as the other Genuine Advantage programs offered by VWoA.

SCOPE
 Eligibility: Open to U.S. Volkswagen Dealers enrolled on the CCC® Parts platform (separate
agreement with CCC® for CCC® Parts required)
 Applicability: Applicable to U.S. collision parts estimates and orders for Volkswagen makes sourced
through the CCC One® platform
FEATURES
 Automated pre-estimate pricing on select Genuine Advantage parts via OPT OEM and OEM PROMO
part types
 Automated post-estimate pricing (at the time of procurement) on select Genuine Advantage parts
 Functionality to provide your customers with the discount that you have agreed to (via your DMS
settings) while holding your margin % on Genuine Advantage parts sales
 Reduced price haggling with shops
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

Allow customers to manage estimates, purchases, quotes, and invoices all within the CCC One®
platform

OBLIGATIONS OF THE DEALER
 Sign the Dealer Enrollment Agreement
 Reconcile and submit invoices for reimbursement regularly or within 30 days (required to receive
reimbursement)
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

OBLIGATIONS OF VWoA
Coordinate onboarding, training, and marketing material provision for enrolled Dealers
Manage Genuine Advantage pricing methodology and administration
Administer reimbursement settlement after the 15th of every month (covering converted Genuine
Advantage CCC® Promote parts sales occurring from the 16th of the prior month through and
including 15th of current month)


 TERMS & CONDITIONS
 Enrollment and participation are subject to both VWoA approval and Dealership acceptance of, and
continued compliance with, requirements, terms, and conditions defined herein.
 Dealer shall not submit for reimbursement tied to one invoice via multiple programs (e.g. both CCC®
Parts Promote and CollisionLink). Subject to audit by VWoA or VWoA-designated third party. Dealers
found in violation are subject to chargeback and Genuine Advantage program removal.
 Dealer must be enrolled on the CCC® Parts platform in good standing under the terms of the CCC®
Parts platform to participate. VWoA is not responsible for negotiating or paying Dealer’s CCC® Parts
platform subscription fees or rates.
 Enrolled Dealers may opt-out of Genuine Advantage at any time by submitting the desire to opt-out
in writing to their VWoA FOM or WOFS.
 These terms and conditions may be modified by VWoA at any time.
 VWoA reserves the right to discontinue or cancel Genuine Advantage without notice at any time for
any reason.
I agree to the above terms and conditions and choose to enroll in the CCC® Promote.
DEALERSHIP NAME
DEALERSHIP CODE

Dealer Parts Representative
(Parts Manager or Fixed Ops Director) Signature

Printed Name

Date

Please scan and return this Agreement to your Wholesale Operations Field Specialist
or extern.Michael.Cuffe@vw.com

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PREVIOUSLY COMMUNICATED

1. Atlas Cross Sport POP & Brochures
A world of potential is waiting. Show your customers how to unlock it by getting the word out on a wide
selection of Volkswagen Accessories for the Cross Sport.

The latest take on the larger-than-life Volkswagen Atlas, the five-seat Atlas Cross Sport, features a
progressive design, thrilling performance, and everyday practicality—all without functional compromise.
With a full suite of VW Accessories in the mix, this new model is sure to have customers interested in all
the options available to them.