Bulletin No.: 14305A
Date: July, 2014

Recall Bulletin

PRODUCT SAFETY RECALL
SUBJECT:

Driver Front Airbag Inflator Failure

MODELS:

2013-2014 Chevrolet Cruze

This bulletin is being revised to add instructions for the return of the driver front
airbag modules replaced as part of Safety Recall 14305. Please discontinue use, and
discard all copies of Safety Recall 14305.
It is a violation of Federal law for a dealer to deliver a new motor vehicle or any new or used item
of motor vehicle equipment (including a tire) covered by this notification under a sale or lease
until the defect or noncompliance is remedied.
Vehicles involved in this recall were placed on stop delivery June 24, 2014. Once the service
procedure contained in this bulletin has been performed on the vehicle, the vehicle is released
from stop delivery and the vehicle can be delivered to the customer.
All involved vehicles that are in dealer inventory must be held and not delivered to customers,
dealer traded, released to auction, or used for demonstration purposes until the repair contained
in this bulletin has been performed on the vehicle.
CONDITION
General Motors has decided that a defect which relates to motor vehicle safety exists in certain
2013-2014 model year Chevrolet Cruze vehicles. Some of these vehicles have a condition in
which the inflator in the driver’s front airbag may rupture and/or the airbag may not inflate during
airbag deployment. If this occurs, the rupture could propel metal pieces of the inflator in the
vehicle cabin, possibly striking and seriously injuring the driver or other vehicle occupants.
Additionally, if the inflator does not inflate, there is an increased risk of injury to the driver.
CORRECTION
Dealers are to replace the driver side airbag module.
VEHICLES INVOLVED
All involved vehicles are identified by Vehicle Identification Number on the Investigate Vehicle
History screen in GM Global Warranty Management system. Dealership service personnel
should always check this site to confirm vehicle involvement prior to beginning any required
Copyright 2014 General Motors. All Rights Reserved.

Page 2
July 2014
Bulletin No.: 14305A
inspections and/or repairs. It is important to routinely use this tool to verify eligibility because
not all similar vehicles may be involved regardless of description or option content.
For dealers with involved vehicles, a listing with involved vehicles containing the complete
vehicle identification number, customer name, and address information has been prepared and
will be provided to US and Canadian dealers through the GM GlobalConnect Recall Reports,
Dealers will not have a report available if they have no involved vehicles currently assigned.
The listing may contain customer names and addresses obtained from Motor Vehicle
Registration Records. The use of such motor vehicle registration data for any purpose other
than follow-up necessary to complete this recall is a violation of law in several
states/provinces/countries. Accordingly, you are urged to limit the use of this report to the followup necessary to complete this recall.
PART INFORMATION
Dealers should order as CSO only. Due to flight restrictions on quantity of airbag shipments,
your orders may arrive via FedEx or with your normal PDC delivery. Please do not orders as
SPAC; it will delay shipment of the order and will not provide visibility.
Limited pre-shipments will occur the week of June 30.
Part Number
95115462
95115463

Description
AIRBAG ASM-STRG WHL (BLACK)
AIRBAG ASM-STRG WHL (COCOA)

Quantity/Vehicle
1
1

SERVICE PROCEDURE

3950212

1. Remove the steering wheel airbag module (1). Refer to Steering Wheel Airbag
Replacement in SI.

Page 3

July 2014

Bulletin No.: 14305A

3950447

3951892

NOTE: DO NOT damage or discard the box the replacement airbag was shipped in.
The box MUST be retained and used to return the un-deployed original airbag.
Please see the Airbag Return Instructions, following later in this document,
regarding specific return shipping instructions. The instructions also contain
information on obtaining a new replacement box in cases where the original
packaging has been damaged.
2. Inspect the new replacement steering wheel airbag module before installation. A blue
paint dot (1) will be present on the label of known good replacement steering wheel
airbag modules. Additionally the box the module was shipped in will have a blue dot
applied to the label as shown above.
3. Install the new steering wheel airbag module. Refer to Steering Wheel Airbag
Replacement in SI.
NOTE: The removed steering wheel airbag module MUST be defaced on the airbag
cover (customer facing side) with a paint pen or permanent marker.
WARNING: The removed steering wheel airbag modules that are the subject of this recall
MUST NOT be deployed. It is possible that the inflator could rupture propelling pieces of
the metal inflator under force sufficient to cause injury.
4. DO NOT deploy the removed steering wheel airbag module. The removed steering wheel
airbag module is to be returned to the supplier. See Airbag Return Instructions below.

Page 4
AIRBAG RETURN INSTRUCTIONS

July 2014

Bulletin No.: 14305A

TO REQUEST THE RETURN INSTRUCTION PACKET, PLEASE FOLLOW THE
APPROPRIATE OPTION A OR B, DEPENDING ON YOUR DEALERSHIP LOCATION.
OPTION A - If your dealership is located in the lower 48 States, please email:
[email protected]
You will need to provide the following information in the email:
 Dealer name, address, telephone number
 Dealer number
 Quantity of airbags in your possession to return.
 Please include in the subject line: Safety Recall #14305
Preparing the airbag for return for Option A (lower 48 States):
As the shipper, you are responsible for proper packing and document completion. The
person signing the document must be trained in hazardous material procedures, and the
training records must be on file at your dealership.
NOTE: If the packaging is damaged, please contact via email at:
[email protected] or by telephone: 1-210-250-5079 to have a
replacement box shipped to your location.
PACKAGE REFERENCE GUIDE
Note: Examples of Acceptable packaging (1) are shown on the left side of the graphics
below; Unacceptable packaging (2) are shown on the right.
Hazardous materials packaging damages can be classified into one or more of the
following different types. They include:

3961561

Page 5

July 2014



Bulletin No.: 14305A

Abrasions: Abrasions result from sliding the package against a rough surface
(e.g. concrete floors). Major abrasions (2) are NOT acceptable. Note the flutes are
visible.

3961563



Compressions: Compressions result from superimposed weights (e.g. stacked
too high) or from dropping the packages. Small dimples (1) are acceptable.

3961564



Dents: Minor dents (1) occur through normal handing and picking (e.g. pulling
from bin locations) and are acceptable. Major dents (2) result from impacts with
others objects (e.g. pallet impacts).

Page 6

July 2014

Bulletin No.: 14305A

3961565



Incisions: Minor incisions (1) are acceptable. Major incisions (2) (e.g. pallet box
cut open with utility knife) are NOT acceptable.

3961566



Labeling: Packages with excessive labeling are NOT acceptable, particularly if the
labels obscure other required marks and labels.

3961567

Page 7

July 2014


Bulletin No.: 14305A

Other Damages: Multiple damages, such as those shown above, may affect the
integrity of the packages, and are NOT acceptable. Others that are not as severe
may be acceptable. If questionable, repackage the material.

3961568



Punctures: Any punctures, even minor ones, are NOT acceptable.

3961568



Tears: Minor tears will not generally affect the structural integrity of the packaging
and are considered to be normal "wear and tear", however, large tears or rips are
NOT acceptable.

Page 8

July 2014

Bulletin No.: 14305A

3961569



Water Damages: Water Damages, such as the example shown above, are NOT
acceptable. Water damages will affect the structural integrity of the packaging.
These packages should be repacked in appropriate specification packages.

1. DO NOT DEPLOY THE AIRBAG. Ensure that the box the replacement airbag arrived in
is not damaged and place the steering wheel airbag in the box. Also, make sure to
include a copy of the repair order in the box.

3961570

Important: The components required for the completed return package are dunnage (1)
and foam (2), as shown in the graphic above.

Page 9

July 2014

Bulletin No.: 14305A

3955264

2. Close and secure the side rollover tuck top box following the closing instructions below:

Note: When applying tape and blacking out labels with a permanent marker, ensure of
the following:



DO NOT peel any labels off the box, or the box will be damaged and cannot be
reused.
DO NOT apply tape to or write on the Class 9 hazard label, the proper shipping
name, the ID number, or the UN specification marking.

3955265



The tape strip should extend at least 2 inches (1) onto either side of the front fold
and the bottom surface of the box. The minimal tape length should be 4 inches.

2.1. Seal the front flap with a strip of 2 inch wide clear plastic adhesive pressure
sensitive tape (generic packaging plastic tape) measuring at least 4 inches long.
2.2. Black out any old shipping labels and barcodes (other than those noted above)
with a permanent black marker.

Page 10
July 2014
Bulletin No.: 14305A
2.3. If seeking additional information, please see closing instructions which are included
in your instruction packet.
Upon receipt of the instruction packet
1. Complete the OP-900PRP Hazardous Certification form:
1.1 Fill the Shipper Name and Address in all three sections of the form. Sign and date
the FedEx Copy and Customer Copy sections.
1.2 Peel off the Shipper Receipt and Receipt/Shipper Number tabs from the top of the
FedEx Ground PRP shipping label.
1.3 Affix the Shipper Receipt tab to the Tracking ID field on the FedEx Copy of the
form, and affix the Receipt/Shipper Number tab to the Tracking ID field on the
Customer Copy.
1.4 Tear off the four bottom labels from the form, and place all four on them in the
adhesive pouch.
1.5 Remove the backing and firmly affix the pouch onto the bottom of the box.
1.6 Peel off the Box Copy of the form, and firmly affix it to the front side of the box flap
1.7 Tear off and keep the Customer Copy for your records (to be retained for a
minimum of two years).
1.8 When the package is picked up, give the FedEx Copy to the FedEx Ground driver.
2. Complete the FedEx Ground PRP shipping label:
2.1 Fill in the Shipper Name and Address in the upper section of the label (RA# is not
required).
2.2 Peel off the backing and affix label to the side of the box.
Important:
 Ensure that all steps have been properly completed. All packages must be
prepared in accordance with U.S. Department of Transportation and FedEx
Ground requirements. Incomplete or missing information will cause rejection of
the shipment and delay your return credit.
 Give the package and the FedEx Copy of the OP-900PRP form to your FedEx
Ground driver. If you don’t have regular FedEx Ground Service; call 888-7776040 to schedule a pickup.
3. Ship the package.

Page 11
July 2014
Bulletin No.: 14305A
OPTION B: If your dealership is located outside of the lower 48 States, please utilize the
following email addresses and/or telephone number to arrange for the return of the
used airbag module.


Canada or Hawaii:
[email protected]
[email protected]



Alaska:
[email protected] (Because a different carrier
(called Lynden) is being utilized out of Alaska, ONLY USE THIS EMAIL ADDRESS.)



Or call Menloworldwide at 1-210-250-5079 to obtain return instructions.

Preparing the airbag for return for Option B (Outside of the lower 48 States):
Important: Review the Package Reference Guide section above for clarification on
whether the original packaging is deemed Acceptable and Unacceptable.

NOTE: If the packaging is damaged, please contact via email at:
[email protected] or by telephone: 1-210-250-5079 to have a
replacement box shipped to your location.
1. DO NOT DEPLOY the AIRBAG. Ensure that the box the replacement airbag arrived in
is not damaged and place the steering wheel airbag in the box. Also, make sure to
include a copy of the repair order in the box.

3961570

Important: The components required for the completed return package are dunnage (1)
and foam (2), as shown in the graphic above.

Page 12

July 2014

Bulletin No.: 14305A

3955264

2. Close and secure the side rollover tuck top box following the closing instructions below:
Note: When applying tape and blacking out labels with a permanent marker, ensure of
the following:



DO NOT peel any labels off the box, or the box will be damaged and cannot be
reused.
DO NOT apply tape to or write on the Class 9 hazard label, the proper shipping
name, the ID number, or the UN specification marking.

3955265



The tape strip should extend at least 2 inches (1) onto either side of the front fold
and the bottom surface of the box. The minimal tape length should be 4 inches.

2.1. Seal the front flap with a strip of 2 inch wide clear plastic adhesive pressure
sensitive tape (generic packaging plastic tape) measuring at least 4 inches long.
2.2. Black out any old shipping labels and barcodes (other than those noted above)
with a permanent black marker.

Page 13

July 2014
Bulletin No.: 14305A
2.3. DO NOT complete FedEx documents that may be enclosed in the box with the
new module. These are intended for dealers using Option A only.

COURTESY TRANSPORTATION – For US and Canada
The General Motors Courtesy Transportation program is intended to minimize customer
inconvenience when a vehicle requires a repair that is covered by the New Vehicle Limited
Warranties. The availability of courtesy transportation to customers whose vehicles are within
the warranty coverage period and involved in a product program is very important in maintaining
customer satisfaction. Dealers are to ensure that these customers understand that shuttle
service or some other form of courtesy transportation is available and will be provided at no
charge. Dealers should refer to the General Motors Service Policies and Procedures Manual
for Courtesy Transportation guidelines.
WARRANTY TRANSACTION INFORMATION
Submit a transaction using the table below. All transactions should be submitted as a ZFAT
transaction type, unless noted otherwise.
Previously closed Field Actions will need to do an add credit to claim the 0.2 add
condition and authorize or "H" route for approval.
Labor
Code
9100701
ADD:

Description
Replace Steering Wheel Airbag Module
Package and Return Airbag Module

Labor
Time
0.2
0.2

CUSTOMER NOTIFICATION – For US and Canada
General Motors will notify customers of this recall on their vehicle (see copy of customer letter
included with this bulletin).
CUSTOMER NOTIFICATION – For Export
Letters will be sent to known owners of record located within areas covered by the US National
Traffic and Motor Vehicle Safety Act. For owners outside these areas, dealers should notify
customers using the attached sample letter.
DEALER RECALL RESPONSIBILITY – For US (US States, Territories, and
Possessions)
It is a violation of Federal law for a dealer to deliver a new motor vehicle or any new or used item
of motor vehicle equipment (including a tire) covered by this notification under a sale or lease
until the defect or noncompliance is remedied.
The US National Traffic and Motor Vehicle Safety Act provides that each vehicle that is subject
to a recall of this type must be adequately repaired within a reasonable time after the customer
has tendered it for repair. A failure to repair within sixty days after tender of a vehicle is prima

Page 14
July 2014
Bulletin No.: 14305A
facie evidence of failure to repair within a reasonable time. If the condition is not adequately
repaired within a reasonable time, the customer may be entitled to an identical or reasonably
equivalent vehicle at no charge or to a refund of the purchase price less a reasonable allowance
for depreciation. To avoid having to provide these burdensome remedies, every effort must be
made to promptly schedule an appointment with each customer and to repair their vehicle as
soon as possible. In the recall notification letters, customers are told how to contact the US
National Highway Traffic Safety Administration if the recall is not completed within a reasonable
time.
DEALER RECALL RESPONSIBILITY – All
All unsold new vehicles in dealers' possession and subject to this recall must be held and
inspected/repaired per the service procedure of this recall bulletin before customers take
possession of these vehicles.
Dealers are to service all vehicles subject to this recall at no charge to customers, regardless of
mileage, age of vehicle, or ownership, from this time forward.
Customers who have recently purchased vehicles sold from your vehicle inventory, and for which
there is no customer information indicated on the dealer listing, are to be contacted by the dealer.
Arrangements are to be made to make the required correction according to the instructions
contained in this bulletin. A copy of the customer letter is provided in this bulletin for your use in
contacting customers. Recall follow-up cards should not be used for this purpose, since the
customer may not as yet have received the notification letter.
In summary, whenever a vehicle subject to this recall enters your vehicle inventory, or is in your
dealership for service in the future, you must take the steps necessary to be sure the recall
correction has been made before selling or releasing the vehicle.

Page 15

July 2014

GM bulletins are intended for use by professional technicians, NOT a "do-it-yourselfer". They are written to inform these technicians of conditions that
may occur on some vehicles, or to provide information that could assist in the proper service of a vehicle. Properly trained technicians have the tools,
equipment, safety instructions, and know-how to do a job properly and safely. If a condition is described, DO NOT assume that the bulletin applies to
your vehicle, or that your vehicle will have that condition. See your dealer for information on whether your vehicle may benefit from the information.

Bulletin No.: 14305A
We Support
Voluntary Technician
Certification

Page 16

July 2014

Bulletin No.: 14305A

IMPORTANT SAFETY RECALL
June 2014
Dear General Motors Customer:
This notice is sent to you in accordance with the National Traffic and Motor Vehicle Safety Act.
General Motors has decided that a defect, which relates to motor vehicle safety, exists in
certain 2013-2014 model year Chevrolet Cruze vehicles. As a result, GM is conducting a
safety recall. We apologize for this inconvenience. However, we are concerned about your
safety and continued satisfaction with our products.

IMPORTANT






This notice applies to your vehicle.
Your vehicle is involved in GM safety recall 14305.
Schedule an appointment with your GM dealer.
This service will be performed for you at no charge.
You should make arrangements to bring your
vehicle in as soon as possible due to the
increased risk of injury associated with this recall
during a crash.

Why is your
vehicle being
recalled?

The inflator in the driver’s front airbag may rupture and/or the airbag
may not inflate during airbag deployment. If this occurs, the rupture
could propel metal pieces of the inflator in the vehicle cabin possibly
striking and seriously injuring the driver or other vehicle occupants.
Additionally, if the inflator does not inflate, there is an increased risk
of injury to the driver.

What will we
do?

Your GM dealer will replace the airbag module. This service will be
performed for you at no charge. Because of service scheduling
requirements, it is likely that your dealer will need your vehicle
longer than the actual time of approximately 30 minutes.

What should
you do?

You should contact your GM dealer to arrange a service
appointment as soon as possible.
You may continue to use your vehicle as the condition is possible
only during airbag deployment. If you have concerns about the
continued use of your vehicle before the repair can be completed,
there is the availability of shuttle service as well as courtesy
transportation at no charge.

Do you have
questions?

If you have questions or concerns that your dealer is unable to
resolve, please contact the appropriate Customer Assistance Center
at the number listed below.

Page 17

July 2014
Division

Number

Chevrolet

1-800-222-1020

Bulletin No.: 14305A
Text Telephones
(TTY)
1-800-833-2438

If after contacting your dealer and the Customer Assistance Center, you are still not satisfied
we have done our best to remedy this condition without charge and within a reasonable time,
you may wish to write the Administrator, National Highway Traffic Safety Administration, 1200
New Jersey Avenue, SE, Washington, DC 20590, or call the toll-free Vehicle Safety Hotline at
1.888.327.4236 (TTY 1.800.424.9153), or go to http://www.safercar.gov. The National
Highway Traffic Safety Administration Campaign ID Number for this recall is 14V372.
Federal regulation requires that any vehicle lessor receiving this recall notice must forward a
copy of this notice to the lessee within ten days.
Jim Moloney
General Director,
Customer and Relationship Services

GM Recall #14305