Bulletin No.: 14305
Date: June 27, 2014

Recall Bulletin

PRODUCT SAFETY RECALL
SUBJECT:

Driver Front Airbag Inflator Failure

MODELS:

2013-2014 Chevrolet Cruze

It is a violation of Federal law for a dealer to deliver a new motor vehicle or any new or used item
of motor vehicle equipment (including a tire) covered by this notification under a sale or lease
until the defect or noncompliance is remedied.
Vehicles involved in this recall were placed on stop delivery June 24, 2014. Once the service
procedure contained in this bulletin has been performed on the vehicle, the vehicle is released
from stop delivery and the vehicle can be delivered to the customer.
All involved vehicles that are in dealer inventory must be held and not delivered to customers,
dealer traded, released to auction, or used for demonstration purposes until the repair contained
in this bulletin has been performed on the vehicle.
CONDITION
General Motors has decided that a defect which relates to motor vehicle safety exists in certain
2013-2014 model year Chevrolet Cruze vehicles. Some of these vehicles have a condition in
which the inflator in the driver’s front airbag may rupture and/or the airbag may not inflate during
airbag deployment. If this occurs, the rupture could propel metal pieces of the inflator in the
vehicle cabin, possibly striking and seriously injuring the driver or other vehicle occupants.
Additionally, if the inflator does not inflate, there is an increased risk of injury to the driver.
CORRECTION
Dealers are to replace the driver side airbag module.
VEHICLES INVOLVED
All involved vehicles are identified by Vehicle Identification Number on the Investigate Vehicle
History screen in GM Global Warranty Management system. Dealership service personnel
should always check this site to confirm vehicle involvement prior to beginning any required
inspections and/or repairs. It is important to routinely use this tool to verify eligibility because
not all similar vehicles may be involved regardless of description or option content.
Copyright 2014 General Motors. All Rights Reserved.

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June 2014
Bulletin No.: 14305
For dealers with involved vehicles, a listing with involved vehicles containing the complete
vehicle identification number, customer name, and address information has been prepared and
will be provided to US and Canadian dealers through the GM GlobalConnect Recall Reports,
Dealers will not have a report available if they have no involved vehicles currently assigned.
The listing may contain customer names and addresses obtained from Motor Vehicle
Registration Records. The use of such motor vehicle registration data for any purpose other
than follow-up necessary to complete this recall is a violation of law in several
states/provinces/countries. Accordingly, you are urged to limit the use of this report to the followup necessary to complete this recall.
PART INFORMATION
Dealers should order as CSO only. Due to flight restrictions on quantity of airbag shipments,
your orders may arrive via FedEx or with your normal PDC delivery. Please do not orders as
SPAC; it will delay shipment of the order and will not provide visibility.
Limited pre-shipments will occur the week of June 30.
Part Number
95115462
95115463

Description
AIRBAG ASM-STRG WHL (BLACK)
AIRBAG ASM-STRG WHL (COCOA)

Quantity/Vehicle
1
1

SERVICE PROCEDURE

3950212

1. Remove the steering wheel airbag module (1). Refer to Steering Wheel Airbag
Replacement in SI.

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June 2014

Bulletin No.: 14305

3950447

3951892

2. Inspect the new replacement steering wheel airbag module before installation. A blue
paint dot (1) will be present on the label of known good replacement steering wheel
airbag modules. Additionally the box the module was shipped in will have a blue dot
applied to the label as shown above.
3. Install the new steering wheel airbag module. Refer to Steering Wheel Airbag
Replacement in SI.
Note: The removed steering wheel airbag module MUST be defaced on the airbag
cover (customer facing side) with a paint pen or permanent marker.
WARNING: The removed steering wheel airbag modules that are the subject of this recall
MUST NOT be deployed. It is possible that the inflator could rupture propelling pieces of
the metal inflator under force sufficient to cause injury.
4. DO NOT deploy the removed steering wheel airbag module. The removed steering wheel
airbag module is to be retained. Additional information will be communicated on the
proper method of disposal for these steering wheel airbag modules at a later date.

COURTESY TRANSPORTATION – For US and Canada

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June 2014
Bulletin No.: 14305
The General Motors Courtesy Transportation program is intended to minimize customer
inconvenience when a vehicle requires a repair that is covered by the New Vehicle Limited
Warranties. The availability of courtesy transportation to customers whose vehicles are within
the warranty coverage period and involved in a product program is very important in maintaining
customer satisfaction. Dealers are to ensure that these customers understand that shuttle
service or some other form of courtesy transportation is available and will be provided at no
charge. Dealers should refer to the General Motors Service Policies and Procedures Manual
for Courtesy Transportation guidelines.
WARRANTY TRANSACTION INFORMATION
Submit a transaction using the table below. All transactions should be submitted as a ZFAT
transaction type, unless noted otherwise.
Labor
Code
9100701

Description
Replace Steering Wheel Airbag Module

Labor
Time
0.2

CUSTOMER NOTIFICATION – For US and Canada
General Motors will notify customers of this recall on their vehicle (see copy of customer letter
included with this bulletin).
CUSTOMER NOTIFICATION – For Export
Letters will be sent to known owners of record located within areas covered by the US National
Traffic and Motor Vehicle Safety Act. For owners outside these areas, dealers should notify
customers using the attached sample letter.
DEALER RECALL RESPONSIBILITY – For US (US States, Territories, and
Possessions)
It is a violation of Federal law for a dealer to deliver a new motor vehicle or any new or used item
of motor vehicle equipment (including a tire) covered by this notification under a sale or lease
until the defect or noncompliance is remedied.
The US National Traffic and Motor Vehicle Safety Act provides that each vehicle that is subject
to a recall of this type must be adequately repaired within a reasonable time after the customer
has tendered it for repair. A failure to repair within sixty days after tender of a vehicle is prima
facie evidence of failure to repair within a reasonable time. If the condition is not adequately
repaired within a reasonable time, the customer may be entitled to an identical or reasonably
equivalent vehicle at no charge or to a refund of the purchase price less a reasonable allowance
for depreciation. To avoid having to provide these burdensome remedies, every effort must be
made to promptly schedule an appointment with each customer and to repair their vehicle as
soon as possible. In the recall notification letters, customers are told how to contact the US
National Highway Traffic Safety Administration if the recall is not completed within a reasonable
time.
DEALER RECALL RESPONSIBILITY – All

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June 2014
Bulletin No.: 14305
All unsold new vehicles in dealers' possession and subject to this recall must be held and
inspected/repaired per the service procedure of this recall bulletin before customers take
possession of these vehicles.
Dealers are to service all vehicles subject to this recall at no charge to customers, regardless of
mileage, age of vehicle, or ownership, from this time forward.
Customers who have recently purchased vehicles sold from your vehicle inventory, and for which
there is no customer information indicated on the dealer listing, are to be contacted by the dealer.
Arrangements are to be made to make the required correction according to the instructions
contained in this bulletin. A copy of the customer letter is provided in this bulletin for your use in
contacting customers. Recall follow-up cards should not be used for this purpose, since the
customer may not as yet have received the notification letter.
In summary, whenever a vehicle subject to this recall enters your vehicle inventory, or is in your
dealership for service in the future, you must take the steps necessary to be sure the recall
correction has been made before selling or releasing the vehicle.

GM bulletins are intended for use by professional technicians, NOT a "do-it-yourselfer". They are written to inform these technicians of conditions that
may occur on some vehicles, or to provide information that could assist in the proper service of a vehicle. Properly trained technicians have the tools,
equipment, safety instructions, and know-how to do a job properly and safely. If a condition is described, DO NOT assume that the bulletin applies to
your vehicle, or that your vehicle will have that condition. See your dealer for information on whether your vehicle may benefit from the information.

We Support
Voluntary Technician
Certification

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June 2014

Bulletin No.: 14305

IMPORTANT SAFETY RECALL
June 2014
Dear General Motors Customer:
This notice is sent to you in accordance with the National Traffic and Motor Vehicle Safety Act.
General Motors has decided that a defect, which relates to motor vehicle safety, exists in
certain 2013-2014 model year Chevrolet Cruze vehicles. As a result, GM is conducting a
safety recall. We apologize for this inconvenience. However, we are concerned about your
safety and continued satisfaction with our products.

IMPORTANT
This notice applies to your vehicle.
Your vehicle is involved in GM safety recall 14305.
Schedule an appointment with your GM dealer.
This service will be performed for you at no charge.
You should make arrangements to bring your
vehicle in as soon as possible due to the
increased risk of injury associated with this recall
during a crash.
Why is your
vehicle being
recalled?

The inflator in the driver’s front airbag may rupture and/or the airbag
may not inflate during airbag deployment. If this occurs, the rupture
could propel metal pieces of the inflator in the vehicle cabin possibly
striking and seriously injuring the driver or other vehicle occupants.
Additionally, if the inflator does not inflate, there is an increased risk
of injury to the driver.

What will we
do?

Your GM dealer will replace the airbag module. This service will be
performed for you at no charge. Because of service scheduling
requirements, it is likely that your dealer will need your vehicle
longer than the actual time of approximately 30 minutes.

What should
you do?

You should contact your GM dealer to arrange a service
appointment as soon as possible.
You may continue to use your vehicle as the condition is possible
only during airbag deployment. If you have concerns about the
continued use of your vehicle before the repair can be completed,
there is the availability of shuttle service as well as courtesy
transportation at no charge.

Do you have
questions?

If you have questions or concerns that your dealer is unable to
resolve, please contact the appropriate Customer Assistance Center
at the number listed below.

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June 2014
Division

Number

Chevrolet

1-800-222-1020

Bulletin No.: 14305
Text Telephones
(TTY)
1-800-833-2438

If after contacting your dealer and the Customer Assistance Center, you are still not satisfied
we have done our best to remedy this condition without charge and within a reasonable time,
you may wish to write the Administrator, National Highway Traffic Safety Administration, 1200
New Jersey Avenue, SE, Washington, DC 20590, or call the toll-free Vehicle Safety Hotline at
1.888.327.4236 (TTY 1.800.424.9153), or go to http://www.safercar.gov. The National
Highway Traffic Safety Administration Campaign ID Number for this recall is 14V372.
Federal regulation requires that any vehicle lessor receiving this recall notice must forward a
copy of this notice to the lessee within ten days.
Jim Moloney
General Director,
Customer and Relationship Services

GM Recall #14305