INFINITI USA
Electronic Field Communication

INFORMATION

Date: August 26, 2019
Subject: Check to Protect/Airbag Repair Month and State DMV Letters
Airbag Repair Month and Check to Protect
As previously announced, INFINITI is participating in several outreach campaigns aimed at improving the completion
rates for open Takata airbag recalls over the next few months. Some efforts will be nationwide, while others will be
focused in a particular area. Some will have updated messages and imagery meant to motivate clients. INFINITI
wants to ensure retailers are familiar with the materials and messages that their clients may receive, so examples of
these forthcoming communications are included in this announcement.
Airbag Repair Month and Check to Protect
INFINITI is partnering with the National Safety council (NSC) in the “Check to Protect campaign to create more
consumer awareness of recalls on their vehicle. The intent is to create a consumer habit of checking their VINs for
open recalls and campaigns at least twice a year.
As a part of the awareness efforts, the NSC and INFINITI are announcing “Airbag Repair Month” and focusing
outreach efforts in the following states during the month of September (surrounding retailers may encounter clients
familiar with these communications):
 South Carolina
 Alabama
 Mississippi
 Louisiana
The communications will drive traffic to CheckToProtect.org, using Facebook ads, digital billboards, and banners, to
urge clients with open recalls to contact their retailer to schedule repair.

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In support of the targeted activities for September, retailers located in targeted markets within Alabama, Louisiana,
Mississippi, and South Carolina, will receive one (1) Free Airbag Repair feather banner each. Feather banners will
begin shipping directly to retailers beginning August 26, 2019. Retailers receiving banners should display them in a
prominent location.
Example feather banner:

Please help make our “Airbag Repair Month” a huge success! Thank you in advance for your support!
Department of Motor Vehicles (DMV) Airbag Safety Recall Letters
The Department of Motor Vehicles (DMV) in several states will be sending Airbag Safety Recall letters, which remind
registered owners of their open airbag recall and urges them to contact their INFINITI retailer to have it repaired
immediately.
Airbag Safety Recall Letter timing:
 Minnesota, Ohio, Pennsylvania, Tennessee, and Florida DMV mailing – mid to late September
 Vermont, Georgia, and Arkansas DMV intend to send letters to owners in mid October
Please see the attached sample letter that the state of Alabama began mailing on June 17, 2019.
Attachments (1):
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INFINITI_AL_DMV_SafetyRecallLetter
Retailer Communication:
Retailer personnel in the following positions will receive direct email notification of this notice using the email
address entered into NNAnet.
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Position Name
Assistant Service Manager
Retailer Principal
Executive Manager
General Manager
General Sales Manager
Part & Service Director
Service Advisor/Consultant
Service Advisor/Consultant - Express Service
Service Director
Service Manager
If any retailers are not receiving this information via email from the [email protected] mailbox, please check spam folders and enable their inbox to process these emails as a safe
sender. All retailer email addresses for these positions are taken from the retailer portal (NNAnet) and
updated regularly. Retailers should verify the retailer portal administrator has the current contact
information entered for these key positions to ensure information is received.
Please cascade as necessary.

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