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NHTSA ID Number: 10120523

Manufacturer Communication Number: TAKATA

TSB/Document Date: 2017-10-25


Summary

Takata Recall Campaign - Communication Toolkit for Dealers


This program is stackable with any AudieBay logo Certified pre-owned incentive programs.

For complete program rules, terms and conditions, please refer to associated appendix pages.

Appendix [E] -CPO Takata Owner Loyalty
1) Program Summary
For AudieBay logo customers affected by the Takata airbag recall, AudieBay logo of America is pleased to offer an additional AudieBay logo Owner Loyalty incentive to be used towards the purchase of an AudieBay logo Certified preowned vehicle.
Returning AudieBay logo customers that currently own or lease a MY05-MY14 AudieBay logo vehicle that has been identified as part of the Takata airbag recall are eligible for this program (proof of ownership and
customer trade-in is required). Trade-in is not required in the event of a lease termination (i.e. customer turns in vehicle).
The dealer should confirm the eligibility of an affected AudieBay logo vehicle by entering the VIN in Recall / Service Campaign Lookup website at: http://web.audiusa.com/recall/
As part of the trade-in requirement, AudieBay logo vehicles affected by the recall and grounded at an AudieBay logo dealership are subject to a stop sale, and cannot be retailed as CPO vehicles until the
campaign closes. Subsequently these units are also not eligible for the Takata CPO Loyalty program.
The owner loyalty incentive must be disclosed to the customer in its entirety on the sale documents. The customer must also sign a completed claim form.
To be eligible for reimbursement, the AudieBay logo dealership must submit all required documentation to the AudieBay logo Incentives Service Desk prior to the end of the Dealer Review Period as described in the
“Documentation Submission Process” section of this document.

2) Eligible Vehicles and Allowances

All Certified pre-owned AudieBay logo vehicles listed below are eligible.
Model Year
Eligible Models
Incentive
2011-2015
A3 (incl. S3 & Cab)
$1,500
2011-2015
A4 Sedan ( Incl. S4)
$1,500
2011-2015
allroad
$1,500
2011-2015
A5 (Incl. Cab & S5)
$1,500
2011-2015
A6 Sedan (incl. S6)
$2,000
2012-2015
A7 (incl. S7)
$2,000
2011-2015
A8 (incl. S8)
$2,500
2011-2015
Q5 SUV
$1,500
2011-2015
Q7 SUV
$2,000
NOTE - certain model year CPO vehicles are affected by the Takata recall and as a result are subject to a stop sale. These vehicles are not eligible for this incentive program until a remedy is
available.

3) Inventory Assistance
Any AudieBay logo vehicles returned to a dealership due to the trade-in requirement is eligible for Takata Inventory Assistance. Additionally, AudieBay logo vehicles affected by the Takata recall that are placed into
used inventory WITHOUT an associated new or CPO vehicle sale (either by purchasing directly from a customer or prior to the stop sale issued in February 2016) are also eligible for this Inventory
Assistance.
The VIN captured from the Loyalty claim form will be registered in the AudieBay logo Incentives database and will be used for payment submission.
A monthly payment will be made to your dealership to mitigate costs associated with retaining the affected vehicle(s) in your used vehicle inventory until parts are available to remedy the recall.

A3
A4/S4 Avant
A4/S4 Sedan

MY05

MY06

MY07

MY08

MY09

MY10

MY11

MY12

MY13

MY14

-

$400
$400
$400
$400

$400
$350
$400
$400
$400
$400
$400

$400
$350
$400
$400
$400
$400
$400
$400

$400
$400
$400
$400
$400
$400

$500
$500
$500
$500
$500
$500

$500
$500
$500
$500
$500
$500

$650
$650
$650
$650
$650

$650
$650
$650
$650
$650

$650
-

$350
$350

A4/S4 Cabriolet
RS4 Sedan
RS4 Cabriolet
A5/S5 Cabriolet
A6 Avant
A6 Sedan
S6 Sedan
Q5

$350
$350
$350

$350
$350
$350

$350
$350
$350

$350
$350

$400
$450

$400
$450

$500
$575

$500
$575

-

AudieBay logo of America reserves the right to audit a dealer’s inventory to ensure that the affected Takata vehicles are still in dealer storage.
To be eligible for reimbursement, the AudieBay logo dealership must submit all required documentation to the AudieBay logo Incentives Service Desk prior to the end of the Dealer Review Period.
If a customer affected by the Takata recall elects to purchase a new AudieBay logo vehicle and receives the additional AudieBay logo Owner Loyalty incentive support, the dealer will also receive the Takata Inventory
Assistance based on that claim. The dealer SHOULD NOT submit a claim through this program.
Documentation Submission: The following documentation must be submitted in order to receive payment under this program:
- Original copy of purchase order or buyer’s order showing AudieBay logo dealership has purchased a MY05-MY14 AudieBay logo vehicle that has been identified as part of the Takata airbag recall.
- Claim Form with authorized dealership personnel signature.
Documentation must be submitted via e-mail to: IncentiveClaims@audieBay logo.com.
To ensure efficient claim processing and payment, please send one e-mail per eligible VIN. Do not combine multiple VIN submissions into one e-mail, or send multiple e-mails on the same VIN.
Status of claims is reported weekly via the “AudieBay logo Claim Verification Report”, accessible on iAudi (My Dealership Reports & Publications).
The AudieBay logo dealership will receive payment via EFT following submission and verification of all required documentation under this program.

4) Eligible Customers
Current owners and lessees of MY05-MY14 AudieBay logo models who have been identified as being part of the Takata airbag recall.
Individual customers and business customers are eligible for the CPO Owner Loyalty program. Owner Loyalty is defined as having a returning AudieBay logo vehicle registered in one or more individuals’
name(s) or business entity’s name.
Ownership of one (1) eligible AudieBay logo vehicle can be applied on a maximum of one (1) CPO vehicle owner loyalty incentive claims.

5) Individual Customers

Household members of qualifying AudieBay logo Individual owners/lessees are also eligible if the vehicle is reported, titled, and registered in the same household as the qualifying Individual loyalty vehicle.

6) Business Customers

The vehicle(s) must be sold, delivered and registered in the name of the business entity and must be properly reported during the aforementioned program period to a bona fide customer who may
be a buyer or lessee.

7) Fleet Customers

Rental car companies, fleet leasing companies, fleet management companies and/or dealer fleet leasing companies are not eligible to receive this loyalty incentive.
A returning customer that leases a vehicle through a fleet leasing company, fleet management company or dealer-affiliated fleet leasing company is not eligible to receive this loyalty incentive.

8) Sales Reporting
Vehicles must be sold and reported during the same monthly sales period as a retail kind of sale (KOS 6) CPO to qualify.
Vehicles reported in the dealership’s name are NOT ELIGIBLE under this program.
In addition to documentation requirements, Loyalty VINs will be verified for eligibility based on the master list of affected AudieBay logo vehicles equipped with Takata airbags.

9) Documentation Submission Process
The following documentation must be submitted in order to receive payment under this program:
- Proof of MY05-MY14 AudieBay logo vehicle ownership. (Original copy of either unexpired official state registration or insurance card). The AudieBay logo vehicle has been identified as part of the Takata airbag
recall.
- Sales Agreement (Contract or Buyer’s Order with customer signature), showing rebate properly disclosed.
- Claim Form with customer signature.
Documentation must be submitted via e-mail to: IncentiveClaims@audieBay logo.com.
To ensure efficient claim processing and payment, please send one e-mail per eligible VIN. Do not combine multiple VIN submissions into one e-mail, or send multiple e-mails on the same VIN.
Status of claims is reported weekly via the “AudieBay logo Claim Verification Report”, accessible on iAudi (My Dealership Reports & Publications).

AudieBay logo
Inventory Assistance - Takata
July 6, 2016

to

September 30, 2016

Takata Inventory Assistance Program
Claim Form A16UTAK2
This claim form and all supporting documentation must be submitted via email to: IncentiveClaims@audieBay logo.com.
1.)
2.)

REQUIRED: Original copy of purchase order or buyer's order showing AudieBay logo dealership has purchased MY05-MY14 AudieBay logo vehicle
that has been identified as part of the Takata airbag recall.
-ANDREQUIRED: Claim form with authorized dealership personnel signature

Affected Models:
A3
A4/S4 Avant
A4/S4 Sedan
A4/S4 Cabriolet
RS4 Sedan
RS4 Cabriolet
A5/S5 Cabriolet
A6 Avant
A6 Sedan
S6 Sedan
Q5

MY05
$350
$350
-

MY06
$350
$350
$350
$400
$400
$400
$400

MY07
$350
$350
$350
$400
$350
$400
$400
$400
$400
$400

MY08
$350
$350
$350
$400
$350
$400
$400
$400
$400
$400
$400

MY09
$350
$350
$400
$400
$400
$400
$400
$400

MY10
$400
$450
$500
$500
$500
$500
$500
$500

MY11
$400
$450
$500
$500
$500
$500
$500
$500

MY12
$500
$575
$650
$650
$650
$650
$650

MY13 MY14
$500
$575
$650
$650 $650
$650
$650
$650
-

Dealership Acknowledgement:
By signing below, the dealership verifies that the associated VIN is eligible under the terms of the Official Program Rules.
Please see the official rules for full terms and conditions as well as the process for dealership reimbursement.

Authorized Dealership Signature
Printed Name & Title
Claimed VIN:

Date
6 Digit Dealer Code

AudieBay logo
Takata Loyalty Program
July 6, 2016

to

September 30, 2016

AudieBay logo Owner Loyalty Program - Takata
Claim Form A16UTAK1
This claim form and all supporting documentation must be submitted via email to: IncentiveClaims@audieBay logo.com.
1.) REQUIRED: Proof of MY05-MY14 AudieBay logo vehicle ownership - unexpired official state registration or insurance card.
vehicle must be identified as part of the Takata airbag recall.

AudieBay logo

2.)

-ANDREQUIRED: New vehicle sale agreement (Lease Contract or Buyer's Order) with customer signature and proper disclosures.

3.)

-ANDREQUIRED: Loyalty Program Claim Form with customer signature.

Check applicable customer incentive (only one):
Model Year

Eligible Models

Incentive

2016

A3 & S3 Sedan

$2,000

2016

A3 Cabriolet

$2,000

2016

A3 Sportback e-tron (Cash/APR)

$5,000

2016

A3 Sportback e-tron (AFS Lease)

$3,000

2016/2017

A4 & S4 Sedan

$2,000

2016/2017

A5, S5 & RS5 Coupe

$2,000

2016/2017

A5, S5 & RS5 Cabriolet

$2,000

2016

allroad

$2,000

2016/2017

A6 & S6

$3,000

2016/2017

A7, S7 & RS7

$3,000

2016/2017

A8 & S8

$3,000

2016/2017

Q3

$2,000

2016/2017

Q5 & SQ5

$2,000

2016/2017

TT & TTS Coupe / Roadster

$2,000

2017

Q7

$3,000

Customer Acknowledgement:
By signing below, the customer acknowledges that they have received the full benefit of the consumer incentive checked a

Customer Signature

Date

Printed Name

Dealership Acknowledgement:
By signing below, the dealership verifies that the customer is eligible under the terms of the Official Program Rules.
Please see the official rules for full terms and conditions as well as the process for dealership reimbursement.

Authorized Dealership Signature

Printed Name & Title
New VIN:

Loyalty VIN:

Date

6 Digit Dealer Code

123

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TSB/Document ID: TAKATA

Replacement Service Bulletin Number: 10107561

MFR Communication Date: 2016-08-19

MFR Internal Campaign ID/Software Version:

Communication Type: Service Bulletin/Repair Instructions

NHTSA Components: AIR BAGS

MFR Component System:

MFR Component Subsystem:


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