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NHTSA ID Number: 10120523

Manufacturer Communication Number: TAKATA

TSB/Document Date: 2017-10-25


Summary

Takata Recall Campaign - Communication Toolkit for Dealers


This program is extended to AudieBay logo customers that currently own or lease any MY05-MY14 AudieBay logo
models that have been identified as affected by the Takata airbag recall.
These loyal customers will receive additional incentives as outlined below.
Model Year
2016
2016
2016 / 2017
2016 / 2017
2016 / 2017
2016
2016 / 2017
2016 / 2017
2016 / 2017
2016 / 2017
2016 / 2017
2016 / 2017
2017

Eligible Models
A3 Sedan (incl. S3)
A3 Cabriolet
A4 Sedan (incl. S4)
A5 Coupe (incl. S5/RS5)
A5 Cabriolet (incl. S5/RS5)
allroad
A6 Sedan (incl. S6)
A7 Sedan (incl. S7/RS7)
A8 Sedan (incl. S8/S8+)
Q3 SUV
Q5 SUV (incl. SQ5)
TT/TTS Coupe & Roadster**
Q7 SUV

Incentive
$2,000
$2,000
$2,000
$2,000
$2,000
$2,000
$3,000
$3,000
$3,000
$2,000
$2,000
$2,000
$3,000

Vehicles must be sold and reported as retail KOS 0,2,3
**Any retailed MY16 TT’s require Takata Customer Disclosure Form to be
signed and retained in the deal jacket.

Model Year

Eligible Models

Cash, AFS APR or
Other Financing

AFS Lease

2016

A3 Sportback e-tron

$5,000

$3,000

Fine Print:





Must submit proof of MY05-MY14 AudieBay logo vehicle ownership, sales agreement showing proper rebate and claim form with customer signature
Please submit one eligible VIN at a time via email to IncentiveClaims@audieBay logo.com
Dealership will receive payment via EFT following the submission and verification of all required documentation under this program.
Vehicles reported under the dealership’s name are not eligible for this incentive
This must be itemized separately from all other applicable incentives.
This program is stackable with the AudieBay logo Owner Loyalty Program.

Appendix [D] - Takata Owner Loyalty
1) Program Summary

For AudieBay logo customers affected by the Takata airbag recall, AudieBay logo of America is pleased to offer an additional AudieBay logo Owner Loyalty incentive to be used towards the purchase or lease of a
new AudieBay logo vehicle.
Returning AudieBay logo customers that currently own or lease a MY05-MY14 AudieBay logo vehicle that has been identified as part of the Takata airbag recall are eligible for this program (proof of
ownership and customer trade-in is required). Trade-in is not required in the event of a lease termination (i.e. customer turns in vehicle).
The dealer should confirm the eligibility of an affected AudieBay logo vehicle by entering the VIN in Recall / Service Campaign Lookup website at: http://web.audiusa.com/recall/
As part of the trade-in requirement, AudieBay logo vehicles affected by the recall and grounded at an AudieBay logo dealership for resale at a later date are eligible for Takata inventory assistance.
The owner loyalty incentive must be disclosed to the customer in its entirety on the sale documents. The customer must also sign a completed claim form.
To be eligible for reimbursement, the AudieBay logo dealership must submit all required documentation to the AudieBay logo Incentives Service Desk prior to the end of the Dealer Review Period as
described in the “Documentation Submission Process” section of this document.

2) Eligible Vehicles and Allowances
All new, untitled, and unreported AudieBay logo vehicles listed below are eligible.
For MY16 AudieBay logo Sportback e-tron, incentive offer will vary by financing type and source.
Model Year
2016
2016
2016/17
2016/17
2016/17
2016
2016/17
2016/17
2016/17
2016/17
2016/17
2016/17
2016/17
2017
Model Year
2016

Eligible Models
A3 & S3 Sedan
A3 Cabriolet
A4 & S4 Sedan
A5, S5 & RS 5 Coupe
A5, S5 & RS 5 Cabriolet
allroad
A6 & S6
A7, S7 & RS 7
A8 & S8
AudieBay logo Q3
AudieBay logo Q5 & SQ5
TT & TTS Coupe
TT & TTS Roadster
AudieBay logo Q7
Eligible Models
AudieBay logo e-tron

Incentive
$2,000
$2,000
$2,000
$2,000
$2,000
$2,000
$3,000
$3,000
$3,000
$2,000
$2,000
$2,000
$2,000
$3,000
Cash, AFS APR,
or other
financing
$5,000

AFS Lease
$3,000

3) Inventory Assistance
AudieBay logo vehicles returned to a dealership due to the trade-in requirement are eligible for Takata Inventory Assistance. Additionally, AudieBay logo vehicles affected by the Takata recall that are placed into used
inventory WITHOUT an associated new vehicle sale (either by purchasing directly from a customer or prior to the stop sale issued in February 2016) are also eligible for this Inventory Assistance.
The VIN captured from the Loyalty claim form will be registered in the AudieBay logo Incentives database and will be used for payment submission.
A monthly payment will be made to your dealership to mitigate costs associated with retaining the affected vehicle(s) in your used vehicle inventory until parts are available to remedy the recall.

MY05

MY06

MY07

MY08

MY09

MY10

MY11

MY12

MY13

MY14

$350
$350
$350
$350
$400
$400
$500
$500
$350
$350
$350
$350
A4/S4 Sedan
$350
$350
$350
$350
$350
$450
$450
$575
$575
A4/S4 Cabriolet
$400
$400
$400
$500
$500
$650
$650
RS4 Sedan
$350
$350
RS4 Cabriolet
$400
A5/S5 Cabriolet
$400
$400
$400
$400
$500
$500
$650
$650
$650
A6 Avant
$400
$400
$400
$400
$500
$500
$650
$650
A6 Sedan
$400
$400
$400
$400
$500
$500
$650
$650
S6 Sedan
$400
$400
$400
$500
$500
Q5
$400
$400
$400
$400
$500
$500
$650
$650
AudieBay logo of America reserves the right to audit a dealer’s inventory to ensure that the affected Takata vehicles are still in dealer storage.
To be eligible for reimbursement, the AudieBay logo dealership must submit all required documentation to the AudieBay logo Incentives Service Desk prior to the end of the Dealer Review Period.
If a customer affected by the Takata recall elects to purchase a new AudieBay logo vehicle and receives the additional AudieBay logo Owner Loyalty incentive support, the dealer will also receive the Takata Inventory
Assistance based on that claim. The dealer SHOULD NOT submit a claim through this program.
Documentation Submission: The following documentation must be submitted in order to receive payment under this program:
- Original copy of purchase order or buyer’s order showing AudieBay logo dealership has purchased a MY05-MY14 AudieBay logo vehicle that has been identified as part of the Takata airbag recall.
- Claim Form with authorized dealership personnel signature.
Documentation must be submitted via e-mail to: IncentiveClaims@audieBay logo.com.
A3

A4/S4 Avant

To ensure efficient claim processing and payment, please send one e-mail per eligible VIN. Do not combine multiple VIN submissions into one e-mail, or send multiple e-mails on the same VIN.
Status of claims is reported weekly via the “AudieBay logo Claim Verification Report”, accessible on iAudi (My Dealership Reports & Publications).
The AudieBay logo dealership will receive payment via EFT following submission and verification of all required documentation under this program.

4) Eligible Customers
Current owners and lessees of MY05-MY14 AudieBay logo models who have been identified as being part of the Takata airbag recall.
Individual customers and business customers are eligible for the Owner Loyalty program. Owner Loyalty is defined as having a returning AudieBay logo vehicle registered in one or more individuals’ name(s) or
business entity’s name.
Ownership of one (1) eligible AudieBay logo vehicle can be applied on a maximum of one (1) new vehicle owner loyalty incentive claims.

5) Individual Customers

Household members of qualifying AudieBay logo Individual owners/lessees are also eligible if the new vehicle is reported, titled, and registered in the same household as the qualifying Individual loyalty
vehicle.

6) Business Customers

The vehicle(s) must be sold, delivered and registered in the name of the business entity and must be properly reported during the aforementioned program period to a bona fide customer who may
be a buyer or lessee.

7) Fleet Customers

Rental car companies, fleet leasing companies, fleet management companies and/or dealer fleet leasing companies are not eligible to receive this loyalty incentive.
A returning customer that leases a vehicle through a fleet leasing company, fleet management company or dealer-affiliated fleet leasing company is not eligible to receive this loyalty incentive.

8) Sales Reporting
Vehicles must be sold and reported during the same monthly sales period as a retail kind of sale (KOS 0,2,3) to qualify.
Vehicles reported in the dealership’s name are NOT ELIGIBLE under this program.
In addition to documentation requirements, Loyalty VINs will be verified for eligibility based on the master list of affected AudieBay logo vehicles equipped with Takata airbags.

9) Documentation Submission Process
The following documentation must be submitted in order to receive payment under this program:
- Proof of MY05-MY14 AudieBay logo vehicle ownership. (Original copy of either unexpired official state registration or insurance card). The AudieBay logo vehicle has been identified as part of the Takata airbag recall.
- Sales Agreement (Contract or Buyer’s Order with customer signature), showing rebate properly disclosed.
- Claim Form with customer signature.
-Documentation must be submitted via e-mail to: IncentiveClaims@audieBay logo.com.
-To ensure efficient claim processing and payment, please send one e-mail per eligible VIN. Do not combine multiple VIN submissions into one e-mail, or send multiple e-mails on the same VIN.
-Status of claims is reported weekly via the “AudieBay logo Claim Verification Report”, accessible on iAudi (My Dealership Reports & Publications).
-Dealer is responsible for retaining a copy of the signed Claim Form and any other documentation (i.e. Takata Customer Disclosure Form) in the deal jacket.

Takata Inventory Assistance Program
July 6, 2016 – September 30, 2016
Bulletin No: A16UTAK2
AudieBay logo of America is pleased to announce an inventory assistance program for Takata vehicles!
This program is designed to assist dealers that place AudieBay logo vehicles affected by the Takata recall into their used
inventory without an associated new vehicle sale.

A3
A4/S4 Avant
A4/S4 Sedan
A4/S4 Cabriolet
RS4 Sedan
RS4 Cabriolet
A5/S5 Cabriolet
A6 Avant
A6 Sedan
S6 Sedan
Q5

MY05
$350
$350
-

MY06
$350
$350
$350
$400
$400
$400
$400

MY07
$350
$350
$350
$400
$350
$400
$400
$400
$400
$400

MY08
$350
$350
$350
$400
$350
$400
$400
$400
$400
$400
$400

MY09
$350
$350
$400
$400
$400
$400
$400
$400

MY10
$400
$450
$500
$500
$500
$500
$500
$500

MY11
$400
$450
$500
$500
$500
$500
$500
$500

MY12
$500
$575
$650
$650
$650
$650
$650

MY13
$500
$575
$650
$650
$650
$650
$650

MY14
$650
-

Fine Print:







If a customer affected by this recall elects to purchase a new AudieBay logo vehicle and receives the additional Owner Loyalty incentive support, the dealer
will also receive the inventory assistance based on that claim. The dealer should NOT submit a claim through this program.
AudieBay logo vehicles affected by the Takata recall and purchased wholesale by a dealership are NOT eligible for this incentive.
Any standard maintenance or repair work to these vehicles are the sole responsibility of the dealership.
A monthly payment will be made to mitigate costs associated with retaining the affected vehicles in the dealer’s used inventory until a remedy is
available.
AudieBay logo of America reserves the right to audit a dealer’s inventory to ensure affected vehicles are still in dealer storage
Dealer must submit original copy of purchase order showing dealership purchased affected vehicle and claim form with authorized dealership
personnel signature.
Documentation must be submitted once per eligible VIN to IncentiveClaims@audieBay logo.com.
Dealership will be paid via EFT following submission and verification of all required documentation under this program.

For complete program rules, terms and conditions, please refer to associated appendix pages.

AudieBay logo CPO Owner Loyalty Program-Takata
July 6, 2016 – September 30, 2016
Bulletin No: A16UTAK3
AudieBay logo of America is pleased to announce the Certified pre-owned (CPO) owner loyalty program for
Takata affected customers!
This program is extended to AudieBay logo customers that currently own or lease any MY05-MY14 AudieBay logo
models that have been identified as affected by the Takata airbag recall.
These loyal customers will receive additional incentives as outlined below.

Model Year
Eligible Models
Incentive
2011-15
A3 (incl. S3 & Cab)
$1,500
2011-15
A4 Sedan (incl. S4)
$1,500
2011-15
allroad
$1,500
2011-15
A5 (incl. Cab & S5)
$1,500
2011-15
A6 Sedan (incl. S6)
$2,000
2012-15
A7 Sedan (incl. S7)
$2,000
2011-15
A8 Sedan (incl. S8)
$2,500
2011-15
Q5 SUV (incl. SQ5)
$1,500
2011-15
Q7 SUV
$2,000
Vehicles must be sold and reported as retail KOS 6
NOTE - certain model year CPO vehicles are affected by the Takata recall and
as a result are subject to a stop sale. These vehicles are not eligible for this
incentive program until a remedy is available.
Visit http://web.audiusa.com/recall/ to determine if a vehicle is subject to the
stop sale.
Fine Print:





Must submit proof of MY05-MY14 AudieBay logo vehicle ownership, sales agreement showing proper rebate and claim form with customer signature
Please submit one eligible VIN at a time via email to IncentiveClaims@audieBay logo.com
Dealership will receive payment via EFT following the submission and verification of all required documentation under this program.
Vehicles reported under the dealership’s name are not eligible for this incentive
This must be itemized separately from all other applicable incentives.

123

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TSB/Document ID: TAKATA

Replacement Service Bulletin Number: 10107561

MFR Communication Date: 2016-08-19

MFR Internal Campaign ID/Software Version:

Communication Type: Service Bulletin/Repair Instructions

NHTSA Components: AIR BAGS

MFR Component System:

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