Fast Facts
October 12, 2012
Toyota Fast Facts is an update on Toyota and industry news. Please feel free to share this information
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1. Tough Toyota Tundra To Haul Endeavor Space Shuttle Into History Tonight
Toyota will help make history tonight as a sturdy Tundra pickup helps pull the retired Space Shuttle
Endeavour across a major freeway overpass during a journey from Los Angeles International Airport
(LAX) to the California Science Center.
The 2012 Toyota Tundra CrewMax 1.2-ton pickup is slated to tow Endeavour nearly a quarter of a mile
across the Manchester Boulevard Bridge over the 405 Freeway sometime late tonight in Pacific Daylight
time zone.
Tundra will pull the 5-story shuttle and custom tow dolly weighing a combined 292 ,000 pounds over the
bridge at about two miles per hour. The pickup is assembled at Toyota's San Antonio, Texas plant, and is
equipped with Toyota 's powerful 5.7-liter VB engine.
The area surrounding the Manchester Bridge will be closed . There will be a few spots along Endeavour's
route where people can catch a glimpse of the massive space shuttle, but Los Angeles Police
Department officials say access will be limited and security will be significant during the move. To view
an outline of the shuttle route, please visit the KN BC-TV website at www.nbclosangeles.com . The
California Science Center, the eventual home of the shuttle, is inviting people to watch the move in real
time at a Goggle+ event site: http://bit.ly/RmAZMr.
Toyota's relationship with the California Science Center started 20 years ago with a commitment to
inspire youth in the fields of engineering , innovation and future technology. Tundra has been a part of the
Center's display, supported a bio-diversity focused expedition for the center and will be part of the future
Endeavour museum display.
Toyota has launched a mica-website at www.toyota.com/tundraendeavour to provide shuttle and Tundra
information, as well as offer an opportunity for visitors to contribute support to the Science Center.
The Daily Breeze, a local news organization , said it plans to provide continuous live coverage of the
shuttle Endeavour's slow-speed journey from LAX to the California Science Center from pre-dawn Friday
to late Saturday - including photos, videos and live updates at www.dailybreeze.com .
Look for the latest Toyota news, photos and videos on www.toyotanewsroom .com .

2. Toyota Tops Corporate Loyalty Analysis In The 2"d Quarter
Toyota Motor Sales, U.S.A. ranked highest in corporate loyalty in the 2nd Quarter of 2012 , according to
the Experian Automotive Loyalty and Market Trend analysis. Toyota saw its corporate loyalty increase
from 41 .6 percent in 02 2011 to 47.3 percent, surpassing General Motors and Ford . This increase marks
the first time Toyota has achieved the top spot since 03 2009.

Experian Automotive defines corporate loyalty as measuring whether a new vehicle purchase matches a
prior vehicle owned at the corporate level. This includes brands under the corporate umbrella.
In other highlights, total vehicle purchases were up by more than 370,000 un its reaching 3.6 million in 02
2012. Toyota posted the largest unit sales gain with 145,000 additional registrations. Toyota also had
the biggest market share gain in the 2nd quarter with 2.8 percent.
To see the Experian Automotive press release and an infographics on the Loyalty and Market Trend
report, please go to: www.ExperianAutomotive.com .