BULLETIN NOTES
This bulletin supersedes the previously issued bulletin(s) listed below. The changes are noted in Red.
Previous SAs:

Date(s) Issued:

SA-015/24

03/06/24

APPLICABLE MODEL(S)/VINS
2025 CX-70 (KJ)
2024 MX-5 (ND)
DESCRIPTION
Alexa Built-In Frequently Asked Questions (FAQ)
FAQ
Do I need an
Amazon account to
use Alexa Built-In?

Answer
Yes, communication between the vehicle and Amazon Cloud is required.
For Alexa to work in your Mazda vehicle, you must first enroll in Mazda Connected Services
Connected Vehicle Online Enrollment Information
1. Installing the MyMazda APP
2. Registering Your User Information
3. Registering Vehicle Information
4. Registering Connected Service

How do I set up
Amazon Cloud?

Set your Mazda Connect “Home Region” using the following procedure.
1. Select “Settings” from the Mazda Connect home screen.
2. Select “System Settings”.
3. Select “Home Region”.
4. Select the country and region.
Using Infotainment Settings
• Sign into your Amazon account using the following procedure.
1. Select “Settings” from the Mazda Connect home screen.
2. Select “Alexa Settings”.
3. Select “Sign In”.
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4. Follow the Mazda Connect screen to sign in.
Using Steering Wheel Control button
1. Press the Voice Recognition button on the steering wheel.

2. CONFIRM VOICE ASSISTANT
Select YES to confirm that you’d like to use Alexa as your default voice assistant.
If you’d prefer to decide later, select CHOOSE LATER. When ready, you can initiate the
setup process via the Alexa Settings menu ( Settings -> Alexa Settings).

3. SIGN INTO YOUR AMAZON ACCOUNT
An Amazon account is required to use Alexa Built-In.
On the Mazda Connect™ display, select SIGN IN to link your Amazon account to Alexa in
your Mazda.
The easiest way to sign in is to scan the onscreen QR code with your smartphone
camera. You can also visit amazon.com/code and enter the code provided.

4. FOLLOW THE PROMPTS
Follow the prompts on your smartphone to log into (or create) an Amazon account and
enable Alexa Built-in.
Then, follow the prompts on your Mazda Connect™ display to complete setup, including
location access and push-to-talk preferences.

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Once you’ve completed the initial setup process, you’re ready to start using Alexa Built-in
for in-car controls, navigation and communication. Continue to the next page for more
details on connecting to the Alexa cloud for music, internet searches and more.
NOTE
• When Alexa is playing streaming music, noise may occur, or music may be interrupted
due to signal reception conditions or other factors.
• After removing or installing the lead-acid battery, Alexa is unavailable until the GPS signal
is received. Move the vehicle to a location where the GPS signal can be received.
Connected Vehicle Services Enrollment is required
1. Installing the MyMazda APP
I cannot sign in to my
2. Registering Your User Information
Amazon account
3. Registering Vehicle Information
4. Registering Connected Service
There are two ways to use Alexa.
• Say, “Alexa”. *1
• Press the talk/pick-up button. *2

How do I use Alexa?

*1 Can be used when Alexa Hands-Free is enabled on “Alexa Settings” in Mazda Connect.
*2 Can be used when Push-to-talk is enabled on “Alexa Settings” in Mazda Connect.
The main functions that can be controlled by Alexa are as follows.
Examples of these and other functions can also be confirmed on Mazda Connect.
• Navigation destination setting and canceling.
• Hands-free telephone

Where can I find
examples of Alexa
features?

1. Select “Settings” from the Mazda Connect home screen.
2. Select “Alexa Settings”.
3. Select “Things to Try”.

How do I use Alexa
by voice?

If Alexa Hands-Free is enabled, you can simply say “Alexa, …” to wake Alexa.
You can enable Alexa Hands-Free in the Alexa Settings menu by selecting the checkbox in
Mazda Connect™ (Settings → Alexa Settings → Alexa Hands-Free).

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How do I operate the
voice recognition
function using
Steering Wheel
Control button?

• Without Amazon sign in
• Without CarPlay / Android
Auto

Quick Press

Mazda Voice Recognition

• Without Amazon sign in
• With CarPlay / Android Auto

Quick Press

Siri / Google Assistant

Quick Press

Alexa

Press and hold

Siri / Google Assistant

• With Amazon sign in
• With CarPlay / Android Auto

CONNECTING TO THE ALEXA CLOUD
To stream music and media* and to ask Alexa to search the internet, an activated Connected
Services account OR a tethered connection to a mobile Wi-Fi hotspot is required.
* May require Amazon Premium account
OPTION 1 (Link to the car (TCU))
UTILIZE MAZDA CONNECTED SERVICES
•
•
•
•
How do I connect to
the Amazon cloud?

Download the MyMazda app via the Apple App Store® or Google Play Store™
Register for a MyMazda account.
Add your Mazda vehicle to your MyMazda account
Activate Mazda Connected Services. Click here for more details.

When connected via Mazda Connected Services, music streaming via Alexa is unavailable.
Alexa Built-in cloud services are available for the duration of your Mazda Connected Services 3year free trial; you can choose to subscribe to Connected Services after the trial period
concludes.
OPTION 2 (Link to the smart phone (Tethering))
TETHER TO A MOBILE WI-FI HOTSPOT
• Navigate to the Settings menu in Mazda Connect™
• Select Connectivity Settings
• Select Wi-Fi Client Settings

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• Enable Wi-Fi Client Mode by selecting the checkbox.

•
•
•
•

On your smartphone, ensure your Wi-Fi hotspot is enabled.
On Mazda Connect™, select Search for Available Wi-Fi Networks
Select your hotspot and enter your password.
Select CONNECT

When tethered to a mobile Wi-Fi hotspot, all other Mazda Connect™ features that use Wi-Fi are
unavailable. This includes wireless Apple CarPlay® and Android Auto™ and the vehicle’s Wi-Fi
hotspot. Additionally, when tethered to a smartphone Wi-Fi hotspot, all Alexa Built-in services will
use the smartphone’s data plan.
Can I use Alexa to
set a navigation
route using Apple
No, Alexa will not interface with Apple CarPlay / Android Auto
Maps, Google Maps,
Waze?

How do I adjust
Alexa Built-In
settings?

SETTINGS AND PREFERENCES
The “Alexa Settings” menu in Mazda Connect™ is your central hub for adjusting your Alexa Builtin settings and preferences.
1. From the main Mazda Connect™ home screen, select Settings.
2. Scroll and select Alexa Settings.
3. Within the Alexa Settings menu, select Settings.

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In the Settings menu, you can select your preferences from the following:
• Communication: Pair a device to enable calling contacts with Alexa.
• Alexa Hands-Free: Alexa responds any time you say “Alexa.” If Alexa Hands-Free is OFF,
Push-to-Talk must be ON to use Alexa.
• Push-to-Talk: Assign Alexa to the voice button on your steering wheel. If Push-to-Talk is
OFF, Alexa Hands-Free must be ON to use Alexa
• Do Not Disturb: Disables Alexa notifications.
• Location Sharing: Share your vehicle’s current location with Alexa to get smarter response
for nearby restaurants, local weather and more.
• Start of Request Sound: Plays a sound when Alexa starts listening.
• End of Request Sound: Plays a sound when Alexa stops listening.
• Alexa’s Language: Select preferred language to use with Alexa.

How do I sign out of
my Amazon
account?

If you need to unlink your Amazon account from Alexa Built-in, it is quick and easy to do so
through the “Alexa Settings” menu.
1. From the main Mazda Connect™ home screen, select Settings.
2. Scroll and select Alexa Settings.
3. Within the Alexa Settings menu, select Sign Out.
To sign back into an Amazon account, simply visit the “Alexa Settings” menu again and the
option to sign in will be available.
CONVENIENT ALEXA COMMANDS
Ask Alexa to place calls, send text messages, join meetings and more.

COMMUNICATION

• “Alexa, call Mike.”
• “Alexa, send a text to Frank.”
• “Alexa, join my meeting.”
To get started with hands-free calling via Alexa, ensure your smartphone is paired with your
vehicle via Bluetooth® and allow Alexa to access the contact list on your paired smartphone.
Have Alexa search for and navigate to nearby destinations, share the current traffic
conditions, navigate to an address and more.

NAVIGATION &
SEARCH

• “Alexa, find a coffee shop nearby.”
• “Alexa, how is traffic on the way to work?”
• “Alexa, navigate to 123 Mazda Way.”
Enable Location Sharing in the Alexa Settings menu (Settings → Alexa Settings) to share
your vehicle’s current location with Alexa.

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Talk with Alexa to learn more about the weather, review your calendar, explore topics on
your mind and more.
•
•
•
•
•

“Alexa, will it rain today?”
“Alexa, create a to-do.”
“Alexa, what’s my calendar for today?”
“Alexa, what’s in the news?”
“Alexa, how deep is the ocean?”

To support safe driving, on-screen text-based responses will only be shown when the vehicle
is stopped.

NEWS, INFORMATION,
CALENDAR & LISTS

MUSIC &
ENTERTAINMENT

Ask Alexa to play music from a playlist of curated songs from your favorite artists, access
your personalized podcast list and more.
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• “Alexa, play the top songs this week.”
• “Alexa, turn up the volume.”
• “Alexa, resume my book on Audible.”
Listening to any of the supported Music Service Providers via Alexa requires the Mazda
Connect™ system to be tethered to a smartphone Wi-Fi hotspot. Music streaming via Alexa
is unavailable when connected via Mazda Connected Services.
SUPPORTED MUSIC SERVICE PROVIDERS
•
•
•
•
•
•
•
•
•
•

Amazon Music Unlimited
Prime Music
iHeartRadio
Pandora
Tidal
Deezer
TuneIn
Audible
Amazon Kindle