Kia America, Inc.
Corporate Headquarters
111 Peters Canyon Road, Irvine, CA 92606-1790 USA

IMPORTANT ANTI-THEFT SOFTWARE UPGRADE AVAILABLE ON YOUR
VEHICLE AT NO COST
(Insert VIN)

February 17, 2023
Dear Kia Optima Vehicle Owner:
You may be aware of media reports regarding risky social media “challenges” encouraging young people to break-in and steal certain Kia
vehicles. These challenges target Kia vehicles equipped with a steel key and “turn-to-start” ignition system. In response to this new
phenomenon of online theft promotion, we began taking steps to try to address this criminal activity by providing steering wheel lock devices
to interested local law enforcement agencies in certain affected areas, to be distributed to concerned Kia owners at no cost.
Our records indicate that you may own or lease a potentially affected vehicle, and we are reaching out to let you know we have now
developed a software upgrade that can be installed on your vehicle to restrict operation of the vehicle’s ignition system should your locked
vehicle be the subject of a break-in and theft attempt without the key. This software upgrade will be available to you free of charge for
eighteen (18) months from the date of this letter. When you complete the software upgrade, we will also provide you with window decals that
can be applied to your vehicle to discourage a break-in.
NOTE - VEHICLES EQUIPPED WITH A KIA REMOTE START ACCESSORY. Kia has identified a compatibility issue with this software upgrade involving vehicles
equipped with a remote start accessory which results in the activation of the burglar alarm when the remote start is used. Therefore, if your vehicle is equipped
with a remote start accessory, we would like to delay installation of the software upgrade until we can investigate and address this compatibility issue.
We apologize for the inconvenience.
Other aftermarket accessories that may affect the vehicle’s ignition system may not be compatible with this software upgrade.

What Should You Do?
Please contact your authorized Kia dealer to arrange for the software upgrade to be performed on your vehicle BEFORE SEPTEMBER 1, 2024
AS THIS IS A LIMITED TIME OFFER. As mentioned above, this upgrade will be performed at no cost to you. The estimated time required to
perform the upgrade will be approximately one (1) to two (2) hours, however, depending upon shop scheduling, your vehicle may be needed
longer. We recommend scheduling a service appointment to minimize any inconvenience.
Most dealers provide online service scheduling. To find your nearest dealer, visit www.kia.com and click the “Find Dealer” button in the
upper right corner (“Dealers” on a mobile device). You can also use the QR code below with your mobile device to access this information

(see the bottom of this letter for more information about QR code use):

Your authorized Kia dealer is equipped to take care of your vehicle servicing needs. If you require additional assistance, please feel free to
reach out to the Kia Customer Care Team online at kia.com (Owners>Contact Us) or via phone at 800.333.4Kia (4542).
Sincerely,
Customer Care Department

QR Code Use:
•
A QR Code is a square, 2-dimensional barcode that can be read by mobile devices loaded with an appropriate barcode or QR Code Reader App. The app reads the barcode image and then launches/uploads
the specific information the code contains, such as URLs, text, photos, videos.
•
With a mobile device, download a QR Code Reader App. With many devices, you can do this through an app store or marketplace.
•
Open the QR Code Reader App on your mobile device. The app will utilize your device’s camera. Center the code in the camera viewing area. With some apps, the URL or other information will
automatically load when the code is recognized. For others, you may have to snap or take a picture of the QR code. Refer to the QR Reader Code App instructions.

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