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SIB 01 07 03
BMW ENHANCED DEALER SELF-AUTHORIZED (DSA) GOODWILL
PROGRAM

2020-01-09

This Service Information bulletin supersedes SI B01 07 03 dated December 2018
What’s New:
Mandatory BMW Empower Training Class must be completed by all centers to be eligible
for Tier 1
2020 Tier Assignment Dates

MODEL
All

INFORMATION
The Enhanced Dealer Self-Authorized (DSA) Goodwill Program:

Provides the top level (Tier 1) expanded benefits for qualifying centers
The Dealer Self-Authorized Goodwill Program (DSA) provides your center with a tool to build and maintain
customer confidence with the BMW brand during difficult situations. The objective is to exceed your customers’
expectations, increase their satisfaction, and maintain product loyalty, leading to repeat sales.
This program does not replace the existing Regional Field Authorization (FAS) Goodwill process. Instead, it
offers you an opportunity to make a customer goodwill decision on-the-spot without the need to obtain prior
approval from BMW NA. This gives your center a greater opportunity to deliver on the program’s objective.
DSA Goodwill Considerations
When determining whether to offer goodwill assistance to your customer, the following factors are to be
considered:
Cost of the repair
Condition of the vehicle
Has the vehicle been properly maintained at a BMW center?
Does the customer currently own multiple BMW vehicles or has he or she owned a BMW vehicle
previously?
Would, or did, the customer endure an unusual hardship?
Would investing in your customer keep him or her in the BMW brand?
What is the elapsed time and/or mileage since the applicable vehicle coverage expired?
Customer assistance through DSA Goodwill is discretionary and not an obligation; the decision to provide
assistance requires careful evaluation of the customers situation and circumstance.
Eligible Vehicles
US-specification BMW vehicles:
Distributed in the United States (including Puerto Rico) by BMW of North America, LLC (BMW NA), or
those
Sold through the BMW NA European Delivery, or Military Sales programs, that are now
Registered and currently being operated in the United States or Puerto Rico

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PROCEDURE
DSA Time and Mileage Limits
As determined by the vehicle’s original in-service date:
Up to 8 years (96 months); and/or
Up to 110,000 miles, whichever occurs first
Vehicles with a Demo Extension receive no additional coverage beyond Dealer Self-Authorized (DSA) Program
time and mileage limits.

*See the 2020 DSA Tier Evaluation and Assignment Information listed below.
DSA guideline Clarifications
Tier 1 DSA – Repair cost
$10,000 or less per repair line item is prior to any participation (DSA GW/Center/Customer).

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Tier 1 DSA – BMW Maintenance Program
DSA is allowable up to six (6) months after the expiration of the standard maintenance program coverage that
applies to the vehicle, either the:
3 years (36 months)/36,000 miles (Model year 2017 and newer); or
4 years (48 months)/50,000 (Up to and including model year 2016)
DSA cannot be used to extend the MPU coverage.
Tier 1 DSA – BMW Empower Program
Tier 1 centers are eligible to use the Empower Program if mandatory Empower training (TMSi Course Code
OL5612) for Service Managers, Warranty Administrators, Service Advisors and General Manager is
completed. Refer to SI B01 08 19 for program guidelines.
All required personnel must take the training class to remain eligible for Tier 1.
Tier 2 DSA – Repair cost only
$6,000 or less per repair line item is prior to any participation (DSA GW/Center/Customer).
For Tier 2 and 3 dealers, it is recommended that the Empower training (TMSi Course Code OL5612) for Service
Managers, Warranty Administrators, Service Advisors and General Manager be completed, this along with
meeting the other criteria will assist your center in transitioning to Tier 1.
Other DSA Requirements
Additionally, the vehicle cannot have any active warranty or other program coverage that applies to the repair or
item being claimed, for example:
BMW New Vehicle Limited Warranty for Passenger Cars and Light Trucks
Type 2 and Type 3 Parts Warranty claims
Demo Extension Warranty
Emission Warranties
BMW Certified Pre-Owned Programs
Extended Vehicle Protection programs
BMW Roadside Assistance Program coverage including towing
2020 DSA Tier Evaluation and Assignment
A. Centers at or less than 110% of the Regional will be assigned to Tier 1.
Center personnel, General Manager, Service Manager, Service Advisors and Warranty
Administrators must complete mandatory Empower training course (TMSi Course Code OL5612).
B. Centers greater than 110% of the Regional Average will be assigned to Tier 2.
C. Centers greater than 150% of the Regional Average will be assigned to Tier 3.
Tier 3 Centers
Suspension from the DSA Program
All goodwill requests are to be FAS authorizations

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Coaching to reach Tier 1 or 2 DSA through the use of Action Plans
Important Note: Dealers percentage is based off Average Goodwill Cost (Combined Cost FAS / DSA per
unique VIN) from Goodwill Measurement Tool compared to the Regional Average.
2020 DSA Tier Assignment Schedule
1st Tier Assignment: February 10, 2020: Tier Evaluation and Assignments from the January 2020
Goodwill Measurement Report.
2nd Tier Assignment: June 15, 2020: Tier Evaluation and Assignments from the May 2020 Goodwill
Measurement Report
3rd Tier Assignment: October 12, 2020: Tier Evaluation and Assignments from the September 2020
Goodwill Measurement Report
DSA Goodwill Participation Matrix (Vehicle Age and Mileage)

BMW NA’s goodwill participation (coverage percentage) is determined by the sliding scale above, by applying
the vehicle’s current age (months) and mileage (this is also provided as an attachment).
Attention:The vehicle’s current age is now calculated and displayed for you in the DCSnet Warranty Vehicle
Inquiry in the Warranty/Maintenance Programs/Contract Services (Administered by BMW NA) section under the
column heading Current Age (Mth).
Goodwill participation can be offered up to and including a vehicle’s covered percentage for labor, parts, and
sublet (together equally or individually varying).
The goodwill participation must be noted on the repair order and the claim comments.

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Repair Order Invoicing
Reimbursement for Dealer Self-Authorized (DSA) Goodwill repairs is at your center’s established warranty rates
unless otherwise required by state law.
The entire repair is to be invoiced at the applicable rates when BMW NA is paying for any portion of a repair.
Note: Any remaining customer portion of the repair must also be charged at applicable rates.
Rental Car (Only eligible for Tier 1 Centers)
If alternate transportation is needed, please provide the customer with a vehicle through one of our preferred
third-party rental car providers (Hertz or Enterprise).
Note: Only eligible if other alternate transportation options are not available.
Invoice the allowable rental car expenses (Excluding fuel) as a separate line item on the repair order as
outlined below.
BMW will reimburse the following for a:
·BMW rental vehicle: Up to $64.00 a day; plus the
Market surcharge (if applicable); plus the
CDW* (Collision Damage Waiver) protection - when the rental vehicle agreement signee accepts this
optional coverage; plus the
Taxes
Or, for a:
·Non-BMW rental vehicle: Up to $44.00 a day; plus the
Market surcharge (if applicable); plus the
CDW* (Collision Damage Waiver) protection - when the rental vehicle agreement signee accepts this
optional coverage; plus the
Taxes
Rental Vehicle Invoice - Required Information for Claim Submission
In order to be reimbursed your center for the above, you must itemize the rental car invoice in the claim
comments, please ensure that you include the following information:
Rental Vehicle Invoice - Line items
Brand of rental vehicle in use
Rental period
Market surcharge (If applicable)
CDW* (Collision Damage Waiver)
Taxes

Required Information to provide
BMW or Non-BMW Vehicle - Model description
Total number of days
Cost per day and the total amount
Cost per day and the total amount
Total amount

Attention:This means BMW will only reimburse the cost of the applicable Collision Damage Waiver
(CDW)* protection the rental vehicle agreement signee accepted.
*Note: The Collision Damage Waiver (CDW), this may also be referred to as the Loss Damage Waiver (LDW)
or the Physical Damage Waiver (PDW).
Other Optional Protection/Insurance Coverage
If your customer wants to obtain other optional protection or insurance coverage, for example:

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SLP/SLI/LIS (Supplemental Liability Protection or Insurance/Liability Insurance Supplement);
and/or
PAI (Personal Accident Insurance); and/or
PEC (Personal Effects Coverage);
The cost of this optional coverage would be at his or her expense.
Sublet Reimbursement Items
Claim the sublet item(s) at 100 percent and then select and apply the applicable Matrix Percentage in DCSnet
for claim submission.
Goodwill Usage, Self-Monitoring and Management
It is important that all centers use DSA and FAS Goodwill in a consistent manner, especially relating to
frequency.
It is strongly recommended that each center regularly monitor their goodwill usage against their area and region
by utilizing the Goodwill Measurement Tool report that is located in the DCSnet WHAT.

CLAIM SUBMISSION INFORMATION
The DSA repair line item(s) on the repair order and the customer invoice must state: Customer goodwill
provided by (your BMW center’s name).
It’s recommended to also include a detailed explanation and the reason why the goodwill was provided to the
customer.
Reimbursement for a DSA claim will be via normal claim entry, utilizing the following information:
Select and enter the applicable defect code’s first eight numbers. The process is completed by entering SA in
the 9th and 10th position of the defect code as the vendor code.
Defect Code:
MG SG ## ## SA*
DSA Self-Authorized Goodwill
After selecting the Self-Authorization button, the page will expand to allow for entry of the Participation
Amounts. An Authorization Number will be obtained automatically upon Save.
These claims do not require the involvement of your Aftersales Area Manager or the use of the Field
Authorization System.
*Corresponding Defect Code: Main Group (MG) number, Sub Group (SG) number, SA (Self-Authorization).
Please be sure to clearly state the what and the why in claim comment section.
Please Note:
The guidelines for this program are being monitored and reviewed on a regular basis.
BMW NA reserves the right to suspend a Center from this program if it is used excessively or
inappropriately.
BMW NA reserves the right to change or cancel this program without prior notice.
CLAIMS SUBMITTED UNDER THIS PROGRAM ARE SUBJECT TO REVIEW AND/OR DEBIT.
15T

Supporting Materials
picture_as_pdf B010703_BMW_DSA_TENT Card 1_20.pdf

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DSA Goodwill Program Reimbursement Matrix
Number of Months from In-Service Date
0 to 49 50 to 60 61 to 72 73 to 84 85 to 96

Mileage

0 to 60,000

100

95

85

70

50

60,001 to 65,000

90

85

75

60

40

65,001 to 70,000

80

75

65

50

30

70,001 to 75,000

65

60

50

35

15

75,001 to 80,000

50

45

35

20

10

80,001 to 90,000

40

35

25

15

10

90,001 to 100,000

35

30

20

15

10

100,001 to 110,000

30

25

15

10

10

*Goodwill contribution amount can be up to and including eligible vehicle amount listed in the matrix