Volkswagen After Sales
To: Dealer Principals, General Managers, Parts Managers,

Service Managers, Sales Managers

Cc: DRFO, DRSO, ADFO, FOM, SOM, RPAS, WOFS, RSDM,
Service Coaches, QTM

Re: October 8, 2019 – Weekly Communication

Volkswagen After Sales Department
VWParts&Accessories@vw.com E-mail
10/8/2019 Date

Volkswagen of America, Inc.
2200 Ferdinand Porsche Dr.
Herndon, VA 20171

New 10/8/2019
1. Q4 AIM Service Manager Enhancements *NEW……………………………………………………………….2
2. Q4 Service Advisor and Technician Enhancements *NEW………………………………………………..3
3. 2019 Q4 AIM Rules*NEW………………………………………………………………………………………………..4
4. October Plan O Gram *NEW…………………………………………………………………………………………….6
5. MY2020 Volkswagen Care Changes *NEW……………………………………………………………………….7
6. Last Chance to Buy! Dealer Personalized Fall Attire *UPDATE…………………………………………..9
7. MY19 Atlas Vehicles Shipped with MDO Floor Mats Requiring Filler Clips *NEW……………...9
8. 2019 RQC Finalists Have Been Announced *UPDATE………………………………………………….....10
9. Elsa2Go General Search-How to Use *NEW……………………………………………………………………10
10. New Floor Mats for MY20+ Atlas, Tiguan, & Passat *NEW……………………………………………..12
11. Your One-Stop Service Marketing Shop is Growing *NEW……………………………………………..13
12. Market Delivery Option Updates-Q4 Catalog & New GLI Bumperdillo® *NEW………………..14
13. Atlas 6 CylnderAWD Catalytic Converter & Front Exhaust Pipe Repair Change *NEW…….15
14. Upcoming Warranty Distance Learning Sessions, Open Seats Remain *NEW…………………16

Previously Communicated
1. Q4 Region Service Promotion Base & Supplemental POP Kits………………………………………..17
2. VW Academy Training Tool for Partnering with Technical Schools ………………………………..18
3. October Buy 3 Tires, Get the 4th for $1 Promotion – Get Ready! …………………………………..19

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NEW 10/8/2019

1. Q4 AIM Service Manager Enhancements *NEW
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2. Q4 AIM Service Advisor and Technician Enhancements *NEW

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3. 2019 Q4 AIM Rules *NEW

2019 Q4 Volkswagen AIM
We are excited to announce the launch of the following Volkswagen AIM Programs for the fourth quarter!

How Can You Register?
Registration is simple and can be done through the VWHub by selecting the Volkswagen AIM link, on the
Service or Parts Menu, or by visiting the AIM homepage at www.volkswagenaim.com

Service Manager Program
YOU COULD EARN UP TO TWICE AS MUCH MONEY!!!
The Service Manager program is a quarterly program and will run from October 1st – December 31st 2019,
and all authorized Volkswagen Dealers are eligible to participate.
During this quarter, we are offering 4 points for each month, for each commodity, if the dealership
reaches their commodity targets.
For this quarter only, we are giving you the chance to make MORE CASH!!!
Please check out the tiered payout structure in the Q4 2019 Rules.
For details on the Service Manager program, please refer to the official
Click Here to view Q4 2019 AIM Rules

Service Advisor and Technician Program
YOU HAVE THE CHANCE TO EARN UP TO 2.5X POINTS ON CERTAIN COMMODITIES!!!
The Service Advisor and Technician program is a points-based incentive that uses your individual
performance in specific categories to pay you cash!
This program runs on a monthly basis and all authorized Volkswagen Dealers are eligible to participate.
From October 1st – December 31st 2019, the Service Advisors and Technicians are eligible to earn cash
on seven commodities.
For this quarter only, we are increasing points on almost all commodities! Meeting or exceeding your targets
equals MORE CASH!
For details on the Service Advisor and Technician program, please refer to the official Click Here to view
Q4 2019 AIM Rules
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Parts Consultant Program
Between October 1st and December 31st 2019, registered Parts Consultants have the opportunity to earn cash
for completing best practices that help their Dealership grow their Wholesale Parts business.
Two promotions will run monthly and all authorized Volkswagen Dealers are eligible to participate:
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For details on these Parts Consultant promotions, please refer to the official Q4 2019 rules.
(Promotion 1, Promotion 2)
Also, please note that performance data from these promotions will begin to appear in the AIM portal on
Monday, October 7th.

I have questions. Who can I call?
To make sure your experience with Volkswagen AIM is as seamless as possible, we have a full time
Dealer Help Desk! You may call 1 (800) 965-AIM-1 or email [email protected]
Please note that the Help Desk is open from 9 AM to 5 PM EST, Monday to Friday.
Your FOM can also help answer any questions you may have.

For lost or stolen debit cards, please contact the VWoA Incentives Help Desk at 1-(877) 299-0505, Option 1.

*Volkswagen AIM VWoA, Inc. reserves the right to change this program for any reason at any time,
without prior notice.
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4. October Plan-O-Gram *NEW

The October Plan-O-Gram is a handy reference guide to help your dealership stay up to date with the
latest marketing materials. POP materials communicate current offers, savings, featured items, and other
details that encourage customers to purchase. Please keep these materials current so they accurately
reflect the latest incarnation. If you need to reorder other items, please log on to the Brand Store to place
your order. Click Here to view the October Plan O Gram.
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5. MY2020 Volkswagen Care Changes *NEW

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6. Last Chance to Buy! Dealer Personalized Fall Attire *UPDATE

Place your order by Friday, October 11th !
Last Chance to buy your Dealer personalized gear for your entire dealership!
Mix and match jackets: any style, size, or color for a 6-piece minimum.
As a reminder, these purchases count towards your DIA objective.
To Order Online: Click Here
Download Order Form: Click Here

7. MY19 Atlas Vehicles Shipped with MDO Floor Mats Requiring Filler Clips
*NEW
VWoA would like to inform the dealer network of a production deviation on a range of MY19 Atlas
models. As a result of this production deviation, MY19 Atlas models between VIN numbers
1V2YR2CAXKC599806 and 1V2WR2CA9KC603920 were shipped with standard floor mat clips even
though the vehicles do not have passenger side anchors for the floor mats. If you are in possession of
one of these vehicles, please use filler clip part number 8E0-864-229- 4PK (x2) to fill the clip holes in
the floor mat.
To initiate a warranty claim, please use the following SAGA claim information:
Claim Type: 12i
Service Identifier: 7041
Damage Code: 0055
Vendor Code: 444
Causal Indicator: 70412499
Labor Operation: 70412499 : 10TU
Part Number: 8E0864229 4PK

PLEASE NOTE:
Dealer warranty claims will only be accepted for 90 days. Any claim submitted after January 4th, 2020
will be rejected.
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8. 2019 RQC Finalist Have Been Announced *NEW

RQC 2019 Finalists have been announced!
Our 2019 RQC competition started with thousands of participants from all over the country.
With record numbers of participation, we are excited to announce that the top 40 finalists will have the
opportunity to compete at Fort Lauderdale in November.
Please congratulate our finalists on this very impressive accomplishment!
You can find a list of finalists on VWwebsource
Stay electrified! Participants are one-step closer to winning one of the coveted Volkswagen Academy
RQC Awards and prizes up to $5000!

9. Elsa2Go General Search-How to use *NEW

Carlisle Feedback
Dealer comments in the Carlisle survey indicate that information is difficult to locate and search results are not
consistent. Elsa2Go was designed to make searching for information easy, with or without a VIN.
Below is an overview of the general search results, showing how easy it is locate key service related information.

Finding the search result you’re looking for
After initiating a general search in Elsa2Go, the results are displayed in various tabs, each tab representing a specific
infomedia, including an “All” tab which shows all results.
The image below defines each of these tabs and shows an example of a search result listing.

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If you have any questions, please contact us at Elsa2Go@vw.com

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10. New Floor Mats for MY20+ Atlas, Tiguan, & Passat *NEW
Volkswagen Accessories Would Like to Announce New Floor Mats for MY20+ Atlas, Tiguan, and Passat
To align our accessories programs with updated vehicle equipment, VW Accessories has engineered
updated floor mats with retention clips removed on the passenger side front floor mat for MY20+
Atlas*, Tiguan, and Passat. Included in this update are Mojo Mats®, Monster Mats®, and MuddyBuddy®
3D Floorliners™.
Please see below for an application guide showing the prior model year floor mat part numbers, along
with the new floor mats for model year MY20+.
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11. Your One-Stop Service Marketing Shop is Growing *NEW
Because dealer partnerships are a cornerstone of successful VW Service marketing, we listened to your
feedback and are excited to deliver:
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Turn-key marketing solutions
Easy-to-understand reporting
Convenient access to eye-catching creative

It is all in place to help drive traffic to service lanes and improve dealer profitability.
Keep an eye out for more information on the new Marketing IQ tools in the near future.
The Marketing IQ Reporting Dashboard has added a suite of fresh features.
Marketing IQ has had two modules in production:
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Marketing IQ Platform (with On Demand, Co-op, etc.)
Customer Lists

Starting now and continuing in the following months, Marketing IQ Reporting Dashboard will grow to
add the following seven modules:
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Customers
Recommended Campaigns
Opportunity List Counts
Declined Services
Declined Services: Capture Rate
Service Reminders
Regional Service Promotions

These modules will provide information and tools that will help dealers, VW field employees, and VW
corporate users explore, monitor, and investigate the overall health of the customers’ engagement with
marketing activity at the dealer, area, and regional levels. In addition, new functionality such as the
Recommended Campaigns will provide a means to target a very strategic VIN list for marketing, based
on the dealers’ operational performance.

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12. Market Delivery Option Updates-Q4 Catalog & New GLT Bumberdillo®
*NEW

Click Here to Download
the Q4 MDO Catalog

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13. Atlas 6-Cylinder AWD Catalytic Converter & Front Exhaust Pipe Repair
Change *NEW

Beginning September 30th, the repair procedure and labor operation in ELSA has changed the removal
and installation of the Catalytic Converter and Front Exhaust Pipe on Atlas 6-Cylinder vehicles.
The procedures were updated based on dealer feedback to no longer require removal of the sub-frame,
which reduced the time units necessary for the repair. The labor operation and repair procedure was
updated to reflect this change. As a reminder, always refer to ELSA for the most current repair
information and labor operations.

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14. Upcoming Warranty Distance Learning Sessions, Open Seats Remain
*NEW
Beginning in 2019 Volkswagen Academy and Volkswagen Warranty, introduced two updated Instructor
led Warranty training courses for each region.
Each of these course offerings were received with high demand and great success!
To further support our dealer network, the Volkswagen Academy is offering the same Instructor led
warranty training courses, but in a distance learning format. The Intro to Volkswagen Warranty (course
number 750042) and Advanced Volkswagen Warranty (course number 750742) courses are open for
registration with two sessions each.
Course details and registration are located on VW Websource, Certification Resource Center.

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Previously Communicated

1. Q4 Region Service Promotion Base & Supplemental POP Kits
By now you should have received your Q4 Regional Service Promotion Base POP kit and your Q4
supplementary POP kit, if you opted in to receive one.
If you cannot locate your kit, please contact your RAMS for tracking.
The Region Service Promotion POP kit contains everything you need to get started, including the eyecatching POP materials created specifically for this quarter. Be sure to display them according to the
instructions on the letter included with the kits, they will come in handy should you experience the
increased foot traffic this promotion was designed to produce.
And remember, these materials will stay up for the next three months—it’s the only way to
communicate all the right reasons for visiting your dealership.
In addition to printed POP materials, all assets are available for display on your digital dashboard. Please
visit the VW Digital Asset Management (DAM) platform on the VWHub to download the available digital
POP assets.
Below are the materials included in your Base POP kit:

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2. VW Academy Training Tool for Partnering with Technical Schools

The Volkswagen Academy has created a public version of the Certification Resource Center (CRC) for
use of non-dealership learners. Learners have access to a wide library of training modules that they can
complete at their own pace on their own time. This site will be beneficial to the non-dealer learner to
help manage, track, and encourage personal growth.
A detailed user guide is available in the CRC Library under TECHNICIAN RECRUITMENT titled Public CRC
User Guide along with the Promotional Handout for Collaborating with Technical Schools - Public CRC.

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3. October Buy 3 Tires, Get the 4th for $1 Promotion – Get Ready!
Thank you for enrolling in our Buy 3 Tires, Get the 4th for $1 promotion. All month long, we’re giving
your customers a great deal on Volkswagen Approved Tires—and highlighting the benefits of
purchasing those tires at your dealership. As always, your dealership’s participation plays a crucial part
in the success of this sales event.
Be prepared to maximize sales at your dealership this month:
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Make sure you’ve stocked the right tires
Complete a thorough Multipoint Inspection on every vehicle
Train your staff & offer incentives for additional upsells
Sell to customers already in your dealership
Attract new customers to your dealership through Social Media

Customer Communications will arrive in Mailboxes October 1st
The Buy 3 Tires, Get the 4th for $1 emails will deploy to 1.2 Million customers on October 1st and again
on October 24th.
POP Kits Have Arrived
By now you should have
received your Buy 3, Get the
4th for $1 POP kit. If you
cannot locate your kit,
please contact your RAMS
for tracking. Enclosed in
your kit are POP materials
specifically designed to
draw drivers’ attention and
support the “Buy 3”
promotion. Furthermore,
they’ll help relay the
benefits of purchasing
trusted brand-name tires
from the Volkswagen Tire
Store.
In addition to printed POP
materials, all assets are
available for display on your
digital dashboard. Please
visit the VW Digital Asset
Management (DAM)
platform located on the VWHub to download the available digital POP assets.
For the Promotion Guide: Click Here
For the List of Eligible Tires: Click Here
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