Campaign Completed, return the
vehicle to the customer. >

9. Warranty Reimbursement Procedure

The operation codes to be used for this campafty

are:

LSC | Model | Op. Code Description Flat Rate
2630C1 Perform ines “eping Assist System Calibration ID 0.3 hr/vehicle
eae Perform ration ID inapevtion and Update Lane-Keeping
aoe Assist System Calibration ID Cenc

e The above operation we ufle 0.1 hour for administrative cost per unit for the dealership.

Campaign Designation Deco

0 C

cS

~ Year Campaign is Launched Repair Phase

Current Campaign Letter
for this year

st . _
O= Remedy ari Campaign = A

1 = Interim (Remedy eo eoola
not yet available) “1” 3 Campaign = C
will change to “0” when| | 4, Campaign = D
the Remedy is ae Campaign = E
available 6" Campaign = F
7" Campaign = G
8" Campaign = H
9" Campaign = |

Etc...

Examples:

AOD = Launched in 2010, Remedy Phase, 4" Campaign Launched in 2010
B1E = Launched in 2011, Interim Phase, 5 Campaign Launched in 2011
COG = Launched in 2012, Remedy Phase, 7" Campaign Launched in 2012

Limited Service Campaign COG — D — Page 4
10. Repair Quality Confirmation

11.

12.

The repair quality of covered vehicles is extremely important to Toyota. To help ensure that all vehicles
have the repair performed correctly, please designate at least one associate (someone other than the
individual who performed the repair) to verify the repair quality of every vehicle prior to customer delivery.

Media Contacts

It is imperative that all media contacts (loca! and national) receive a consistent message. In this regard, all
media contacts must be directed to Brian Lyons (310) 468-2552 in Toyota Corporate Communications.
(Please do not provide this number to customers. Please provide this contact to only media agéociates.)

and/or LSC remedy. Please welcome them to your dealership and answer any qu t they may

Customer Contacts N
Customers who receive the owner letter may contact your dealership with questions iy! e letter
have. A Q&A is provided to assure a consistent message is communicated.

Customers with additional questions or concerns are asked to please contact the To Customer
Experience Center (1-888-270-9371).

%
Please review this entire package with your Service and Parts staff t@ fguailiarize them with the proper
Step-by-step procedures required to implement this Limited Service Campaign.

Thank you for your cooperation.
TOYOTA MOTOR SALES, U.S.A., INC. >

>) TOYOTA

Limited Service Campaign COG
Specific 2012 MY Prius Vehicles
Lane-Keeping Assist System Update —- Q&A

1: _Whatis the condition?
Al: On 335 Specific 2012 model year Prius vehicles, the Lane-Keeping Assist (LKA) system does not
activate the lane departure warning (beep) when the vehicle begins to deviate from the kK lane.

All other features of the LKA system operate as designed.

fa:_ How does Lane-Keeping Assist system work? \
Ala: The Lane-Keeping Assist system uses a lane recognition camera sensor to lan markers
on the road surface. The system assists the driver's steering operation by e Electronic

Power Steering (EPS), and activates the lane departure warning when

Qib: What is the cause of the condition?

Aib: The cause of this condition is an error in the programing of the abdysorce ECU which
conirols the Lane-Keeping Assist Departure warning.

Q2: _ What is Toyota going to do?

A2: Owners of vehicles covered by this LSC will receive a notificatiorijetter by first mail starting in late

May, 2012. Any authorized Toyota dealer will update the cgi ID for the Lane-Keeping Assist
system at NO CHARGE to the vehicle owner.

Q3: Which and how many vehicles are covered by ed Service Campaign?
A3: There are 335 Specific 2012 Model Year Prius vehic vered by this Limited Service Campaign in
the U.S. The vehicles were produced from mi cember 2011 through mid-March 2012.

Q3a: When will this Limited Service
A3a: This Limited Service Campaign wi Vvailable until May 37, 2075.

Q3b:
A3b:

proximately 20 minutes. However, depending upon the dealer's work schedule,
to make the vehicle available for a longer period of time.

paid for repairs to his/her vehicle for this condition?
re requested to contact the Toyota Customer Experience Center at 1-888-270-9371 Monday
avr riday, 5:00 am to 6:00 pm, or Saturday 7:00 am through 4:00 pm Pacific Time for
reimjpursement consideration.

Q6:___ What if an owner has additional questions or concerns?

AG: Owners with questions or concerns are asked to please contact the Toyota Customer Experience
Center at 1-888-270-9371 Monday through Friday, 5:00 am to 6:00 pm, or Saturday 7:00 am through
4:00 pm Pacific Time.
Specific 2012 MY Prius Vehicles
Lane-Keeping Assist System Update
LIMITED TIME OFFER

[VIN]
Dear Toyota Owner:

At Toyota, we are dedicated to providing vehicles of outstanding quality and value. As part of our continual
efforts to meet your product expectations, Toyota would like to announce a Limited Service Campaign, which
includes your vehicle.

What is the condition?

On your 2012 model! year Prius vehicle, the Lane-Keeping Assist (LKA) system may not activa |
departure warning (beep) when the vehicle begins to deviate from the marked lane. All oth ives of the
LKA system operate as designed. QS

What is included in this Limited Service Campaign? Yy

Before you are inconvenienced, any authorized Toyota dealer will update (\~ calibration ID for the Lane-
Keeping Assist System at NO CHARGE to you for a limited time. “ey iit be offered until

May 31, 2075, and will only be available at an authorized Toyota dealer

All other terms of your New Vehicle Limited Warranty will remain ingeffecihether or not you take
advantage of this Limited Service Campaign. Additional details e New Vehicle Limited Warranty
coverage can be found in your Owner's Warranty and Servic idepooklet.

How do you take advantage of this Limited Service C

Please contact your authorized Toyota dealer as soon sible to make an appointment to have the

Lane-Keeping Assist System updated before May, 20738. The repair will take approximately 20 minutes;
however, depending upon the dealer's work sche@qulewit may be necessary to make your vehicle available
for a longer period of time.

If your vehicle is covered by this Limit ervi ampaign, you do not need an owner letter to have this
campaign completed; however, to assi dealer in confirming vehicle eligibility, we request that you
present this notice at the time of yo appointment.

nership or contact information, please go to
will need your full 17-digit Vehicle Identification Number (VIN) to input

If you would like to update your

the new information.
What if you have othe
Your local To

er will be more than happy to answer any of your questions and set up an

appointment to p&aggn this Limited Service Campaign. \f you require further assistance, you may
contact th ta COstomer Experience Center at 1-888-270-9371 Monday through Friday, 5:00 am to 6:00
pm, Satur Sunday 7:00 am through 4:00 pm Pacific Time.

If you ar essor, please assist us by forwarding this notice to the lessee.

We is notice in the interest of your continued satisfaction with our products, and we sincerely regret

any fconvgnience this condition may have caused you.

Thank you for driving a Toyota.
Sincerely,

TOYOTA MOTOR SALES, U.S.A., INC.