◄ IMPORTANT UPDATE ►
The attached Dealer Letter has been updated. Refer to the details below.
DATE
January 8, 2018

TOPIC
A watermark has been added to the Dealer Letter to indicate that F0M expired on December
31, 2017

Please review this notification with your staff to assure that all relevant personnel have been briefed regarding this
subject.
Thank you for your cooperation.

© 2018 Toyota Motor North America

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To:

All Toyota Dealer Principals, Service Managers, and Parts Managers

Subject:

Product Update F0M
Certain 2011 Model Year Sienna Vehicles
3rd Row Seat Back Panel Replacement

In our continuing efforts to ensure the best in customer satisfaction, Toyota is launching a product update for
certain 2011 Model Year Sienna vehicles. This product update will cover approximately 63,500 vehicles.

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Background
The 3rd row seat back panel contains instructions on how to stow and use the 3rd row seats. If the proper steps
are not followed, users may have difficulty properly stowing or using the seats. Toyota has developed a new 3rd
row seat fiberboard back panel containing larger labeling and sequenced instructions.

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Update
Authorized Toyota dealerships are requested to replace the 3rd row seat fiberboard back panel at no charge to
the owner until December 31, 2017.
1. Owner Notification Mailing Date

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The owner notification will commence in mid-April, 2015, approximately 1 week after the dealer notification.

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Toyota makes significant effort to obtain current customer name and address information from each state
through industry resources when mailing owner letters. In the event your dealership receives a notice for a
vehicle that was sold prior to the LSC announcement, it is the dealership’s responsibility to forward the
owner letter to the customer who purchased the vehicle.

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Please note that only owners of the covered vehicles will be notified. If you are contacted by an owner who
has not yet received a notification, please verify eligibility by confirming through TIS prior to
performing repairs. Dealers should perform the repair as outlined in the Technical Instructions found on
TIS.

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2. Used Vehicles in Dealership Inventory (In-Stock Vehicles)

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To ensure customer satisfaction, Toyota requests that dealers conduct the product update on any used
vehicles currently in dealer inventory that are covered by this product update prior to customer delivery.

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3. Number and Identification of Covered Vehicles

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There are approximately 63,500 Sienna (Certain 2011 MY) vehicles covered by this Product Update.
Please note that not all vehicles in the VIN range are covered by this product update. If you are
contacted by an owner who has not yet received the notification, please verify coverage by confirming
through TIS. Dealers should perform the update as outlined in the Technical Instructions located on TIS.

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4. Dealer Summary Reports
Summary Reports, containing the number of covered vehicles in your dealership’s primary marketing area,
have been enclosed in the dealer package. (Please verify eligibility by confirming through TIS prior to
performing repairs.)

Product Update F0M - D - Page |2

5. Parts Ordering

Campaign

Part Number
04004-09108-B0
04004-09108-B1
04004-09108-E0

F0M

Color
Dark Gray
Gray
Ash Brown

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Orders can be placed through the dealership’s facing PDC. The 3rd Row Seat Fiberboard Back Panel has
been placed on Dealer Ordering Solutions and will be systematically released daily based on dealer ordering
criteria.
Part Description

COVER KIT, RR SEAT BACK
BOARD, RH & LH

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6. Update Procedures

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Each dealer has received specific dealer ordering criteria in an email from their facing PDC Manager based
on Repair Order Volume * PDC Affected UIO. Therefore, it is vital that each dealership work with both Parts
and Service to immediately file claims and coordinate appropriate kit orders.

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Please refer to TIS for Technical Instructions.

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Conduct all applicable, non-completed Safety Recall and Service Campaigns on the vehicle during the time
of appointment.
7. Technician Training Requirements

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The repair quality of covered vehicles is extremely important to Toyota. All dealership associates involved in
the product update process are required to successfully complete E-Learning course SC15A. To ensure that
all vehicles have the update performed correctly; technicians performing this product update are required to
currently hold at least one of the following certification levels:
•
•
•
•

Certified any specialty
Expert any specialty
Master
Master Diagnostic Technician

It is the dealership’s responsibility to select technicians with the above certification level or greater to
perform this Product Update. Carefully review your resources, the technician skill level, and ability before
assigning technicians to this. It is important to consider technician days off and vacation schedules to
ensure there are properly trained technicians available to perform this update at all times.

Product Update F0M - D - Page |3

8. Warranty Reimbursement Procedure

Verify Vehicle Eligibility
1. Check the VIN range
2. Check the TIS Vehicle Inquiry
System

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Certain 2011Model Year Sienna Vehicles

No further action required

Not Involved

Involved

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Replace the 3rd Row Seat
Fiberboard Back Panel

AGG37A

Flat Rate

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F0M

Description

Replace 3rd Row Seat Fiberboard Back Panel

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Op. Code

The above operation codes include 0.1 hour for administrative cost per unit for the dealership.

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LSC

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Campaign completed, return
vehicle to the customer

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9. Campaign Designation Decoder

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Year Campaign is Launched Repair Phase

8 = 2008
9 = 2009
A = 2010
B = 2011
C = 2012
D = 2013
E = 2014
F = 2015
Etc...

0 = Remedy
1 = Interim (Remedy
not yet available) “1”
will change to “0” when
the Remedy is
available

A